Düsseldorf, North Rhine-Westphalia, Germany
I offer data-driven digital marketing with a focus on holistic and cross-channel strategies. I have more than 10 years of experience in SEO, SEA and social media. The focus is on projects in the real estate and energy sectors.
Kesselheld is the market leading online platform for new heating installation, maintenance & service in Germany. With more than 5m organic visitors per year and deep access to an extensive installer and service network, Kesselheld serves multiple sides of the heating ecosystem. - Expansion of Kesselheld.de from 0 to Germany's most visible online portal for heating - Responsible for 7-digit PPC Budget - Reduction of customer acquisition costs by 40% - Leading of a 5-person marketing team
My role: - Definition and coordination of all SEO activities (onpage + offpage) - Setup and steering of the SEA account - Implementation of tracking and setup of digital marketing KPI reportings
SilverTours GmbH as part of the ProSiebenSat.1 Group is one of the leading e-commerce companies in Germany, developing and operating travel portals. My role: - Participation in shaping and implementing the SEO strategy - Monitoring and reporting of relevant KPIs using various tools (Google Analytics, SISTRIX, Searchmetrics, Google Search Console) - Control of agencies and project management for a new travel blog - Speaker and participant at various groupwide workshops and events with ProSiebenSat.1 Companys
Homeday is the number one digital real estate agent player in Germany. My role: - Started as a working student and ended up in full-time - SEO activities consisting of content creation, keyword strategy, link building - Building up a real estate Wordpress Blog - Creation, testing and conversion rate optimization of landing pages