Singapore
[email protected] | No IDK | LION Experienced communications professional with over 10 years’ track record covering corporate communications, public relations and broadcast media, including 2 years working overseas as Comms Head. Skilled at managing comms/design teams, conceptualizing cost-effective creative solutions and delivering successful media publicity plans for a variety of clients. Eager to leverage on my passion and contribute to national endeavours and community outreach programmes e.g. the SG Secure initiative. CORE COMPETENCIES • PR & Corporate Communications • Conceptualizing Advertising Copy • Editorial Development • Print/Web Design Direction & Implementation • Creative Content Producer for Broadcast Media • Organising CSR & Integrated Launch Campaigns • Events Planning & Execution • Team Management Confident team player possessing the necessary capabilities, operational track record and proven media skills needed to take on greater challenges and bring value to organisations. Strong affinity towards Community Engagement initiatives and Corporate Social Responsibility. Founded ‘Gift of Toys’ - Toy Library Project, a non-profit programme providing underprivileged children basic toys for them to play and enjoy. Currently developing a community-based online portal with a social enterprise theme.
Cosmos-Maya is a joint Singapore-India based Animation Company producing high quality 3D/2D animation content for both the Pre-School and Kids Market (Aged 4-9 years old). With over 35,000 minutes (1,500 half-hour) of original animated content, Cosmos-Maya focuses primarily on creating IPs in kids' animation. US Global Private Equity firm Kohlberg Kravis Roberts (KKR) has recently acquired a controlling stake in the Mumbai-based producer through Emerald Media and The Chernin Group with a US$300m investment to expand its media, entertainment and digital-media businesses in Asia - including the blooming China market.
AX Project Developments Inc., based in the Philippines, is a Property Development Company with sales offices in Hong Kong, Malaysia and Uzbekistan. Reporting directly to the CEO, Leonard was responsible for developing, shaping and driving its corporate communications strategy across sales offices in the Asia-Pacific region. During his 2-year tenure overseas, he handled all aspects of internal & external communication initiatives across diverse platforms to reinforce and establish the firm's presence in the country further. The strong brand premium created and aligned communications processes led to significant successes in the sales and marketing of new real estate properties. Leonard was also instrumental in leading his marcom/design team and managing its operational output to meet all targets and deliverables set by management.
Leonard’s expertise covered media publicity planning, organising event launches & media conferences, managing media queries, crafting press releases, pitching story ideas, drafting speeches, press statements and establishing good relations with the media. Clients included SMEs in Travel & Lifestyle, Start-Ups, Non-Profit Associations and Event Companies servicing government/statutory boards’ public-educational projects. Responsibilities • Plan and implement corporate communications strategies, PR plans, online campaigns to create and maintain favourable & credible public image; • Provide overall strategic PR counsel to translate Clients’ business directions into communications solutions with integrated marketing campaigns; • Counsel for media training programmes; press junkets; local & overseas trade exhibitions; Led an overseas trip for a top local school & conducted awareness-building CSR campaigns.
Epiphany PR, headed by Mr Robert Conceicao, an Accredited Member (AMIPRS) and President of the Institute of Public Relations of Singapore (IPRS) services both external and local clients from the aerospace, government, healthcare, education, sports, arts and “not-for-profit” sectors. Responsibilities • Leonard’s scope of work covered Client servicing, editorial & visual content creation, media-publicity, organising press conferences and event-management support; • Carried out successful media publicity campaigns for Singapore Sports Council (SSC); Ministry of Education (MOE); National Heritage Board (NHB); BAE Systems (Asian Aerospace 2006) and Singapore Institute of Architects (SIA).