London, England, United Kingdom
A highly accomplished and results-driven Broadcast Media Executive with extensive global experience in Sales, Acquisitions, and Co-Productions across all forms of Media, with skills in Coaching acquired through an ICF accredited course. Currently working as Commercial Consultant, Business Mentor and Executive Coach. Possessing deep expertise in TV Content Distribution and Revenue Growth across international markets, I have a strong track record of securing high-value deals across Streaming Platforms and FTA channels. Leveraging skills in sales strategy, contract negotiations, P&L management and budgeting, I have generated multi-million-dollar revenues and driven global market expansion, building long-term partnerships across multiple territories. As an adept leader, I have successfully managed diverse, cross-functional teams and coached executives to grow, perform and deliver. With a keen understanding of regional audience preferences, I have identified emerging trends and introduced new content genres with success. In an ever-evolving media landscape, I continuously seek innovative ideas, explore digital distribution models, and apply data-driven insights to optimize sales performance. English, French, Spanish languages
- Strategy and Commercial Consultancy work : projects successfully delivered & in progress with leading media companies including Blue Ant Media and ITV Studios. - Business Mentor for Independent Producers, with The Series Mania Institute : Apollo Series focuses on helping drama producers supercharge their project to European co-production level.
I am a trained coach having completed The Professional Coaching Skills course -a Level 2 ICF accredited course delivered by Coaching Development over five months. I offer Executive Coaching to help organisations and individuals navigate change. I strongly believe in people's capacity for growth and performance and I support senior managers in empowering those they lead.
Newen Connect is a content distribution company, part of Newen Studios, TF1 Group. Rebranded as Studio TF1. Leading a team of 17 executives across France and the UK, I drive sales, streamline processes, and enhance communication to maximize revenue. By providing market reports to the CEO, I have supported business expansion, contributed to the 3-year-plan, set annual targets, and developed budgets. Collaborating closely with the CEO and Acquisitions team, I analyse content investments, ROI, and identify projects to focus on. Cultivating strong relationships with stakeholders, group partners, and third-party producers, I ensure seamless communication and sustainable partnerships. Key achievements include reaching targets and increasing revenue over four years by leading revenue-generating initiatives across Film, Fiction, Documentaries, Formats, Animation, and Clip sales worldwide. In collaboration with colleagues, I rolled out a Co-Production strategy to secure finance partners for high-profile dramas through strategic negotiation and networking. Furthermore, I have maximized catalogue value across all media, including Digital (SVOD, AVOD and MCNs), and accelerated brand penetration by developing new strategies and positioning content effectively in collaboration with the marketing team.
Led a global team to drive sales activities and distribute television content, constructing a core team of specialists—including genre experts—to achieve sales performance. Notable achievements include securing key sales across the UK and North America, resulting in a promotion. Successfully met ROI objectives by analyzing projects across all genres, forecasting roadmaps, and executing pre-sale and sales strategies to maximize revenue. Additionally, I have developed senior level relationships with broadcasters, producers, and streaming platforms.
Spearheaded a major integration project to merge Sky Vision into NBC Universal, working closely with the SMT to align global sales teams with strategic objectives while maintaining budget efficiency. Partnered with the SVP and regional sales teams to develop innovative programme sales strategies, enhancing pre-sales and volume deal opportunities. Key achievements include optimizing global sales revenues for Sky Studios content across media for all genres and territories and driving significant ROI for Sky Original Productions by fostering a profitable collaboration between NBCU and Sky Studios.
Sky Vision was distribution and production division of Sky As part of the Management Team, I co-led the objective and planning for business expansion through a five-year strategy. Overseeing a team of 24 cross-functional sales professionals across six territories, I set budgets, strategies, targets, and sales pipelines to drive performance. I empowered team members to take ownership of networking, stakeholder relationships, negotiations, and deals for co-production, pre-sales, and format sales. By enabling sales and revenue growth across Drama, Comedy, and Non-Scripted formats, I strengthened partnerships with French clients. Additionally, I collaborated with the Director of Acquisitions to identify projects, investment opportunities, and strategies for increased sales while working closely with Sky Drama Original teams to develop funding plans for premium scripted content, including marketing and PR strategies. Key achievements include increasing revenue twelve-fold in France over five years, leading to the first co-production with France for three major Sky Original drama series. I also accelerated global distribution revenue by 1,200% in six years and through strategic collaboration with the Acquisitions team helped to secure the acquisition of 700 hours of content per year. Furthermore, I designed a targeted pre-sales strategy for key dramas such as Patrick Melrose, Riviera, and Britannia, optimizing their market positioning and sales potential.
As Head of Sales, I led a team of 10 sales managers across five territories, driving international sales and setting territory and programme sales strategies. I closely monitored targets and pipeline sales while reporting to the MD and CFO on all distribution matters. My role encompassed sales and pre-sales across Drama, Comedy, Entertainment, and Factual genres, securing deals with French and global broadcasters, digital platforms, and DVD distributors. Additionally, I oversaw project forecasting for investment approvals. Key achievements include growing global sales revenue by 35% year-on-year, exceeding personal targets by 40%, and successfully implementing sales strategies for high-end dramas Fortitude and The Last Panthers. I also drove the international success of formats such as Duck Quacks Don’t Echo, which was produced in six different territories.
Factual & Children’s distribution and production company, acquired by Sky UK. Key Achievements: As Head of Sales, I led a team of six sales managers and three agents across five territories, reporting on all distribution matters at board level. I drove revenue generation across all genres, securing deals with US, British, Pan-European, and global broadcasters, as well as VOD and DVD distributors. In addition to setting the acquisitions strategy, managing budgets, and developing funding strategies, I collaborated with the marketing and PR team, ensuring effective presence at events and content launches. Key achievements include consistently achieving sales team targets each fiscal period, exceeding FY12 personal targets by 60%, and successfully restructuring the sales team to create a motivated and high-performing group of professionals. I also played a key role in enhancing the Rights Management System, improving business practices, and increasing efficiency between departments and clients.