The Randstad, Netherlands
I empower B2B SaaS organizations to scale by seamlessly aligning brand strategy, reputation management, and demand generation. I don’t believe in isolated marketing tactics; I believe in an integrated approach where positioning, visibility, and performance amplify each other to drive measurable impact on the pipeline. In my role as Marketing Manager at POM, I translate our core mission, providing Peace of Mind in credit management, into a comprehensive brand strategy. I am responsible for establishing an authority position in the market, blending strategic vision with the high-stakes execution of premium events, trade shows, and cross-channel campaigns. Entrepreneurship as a Catalyst As a founder of multiple ventures, I view marketing through an investor’s lens. My focus lies in environments where speed, ownership, and go-to-market excellence are paramount. I add value at the intersection of strategy and operations, particularly within startups and scale-ups where I can provide genuine skin in the game through management buy-ins. The Mindset My approach is rooted in sports: as a basketball player, I know that while talent wins games, teamwork wins championships. I am described as honest, social, and relentlessly result-oriented. Want to talk B2B marketing, brand building, or navigating the growth phase of a start-up or scale-up? Let’s connect. 💚
Leading the integrated brand strategy and market positioning for POM (Fintech). In this role, I translate POM’s mission and vision into a consistent brand framework that fuels commercial objectives. My focus is on anchoring our status as a subject matter expert within the Fintech sector by building a high-trust reputation and a dominant online and offline presence. Key Responsibilities: Brand & Reputation: Strategic translation of corporate identity into a distinctive market positioning (B2B SaaS). Field Marketing & Events: Direction and organization of industry-leading trade shows and partner activities to deepen stakeholder relationships and feed the sales pipeline. Demand Generation: Optimizing (digital) visibility and generating high-quality leads through sophisticated content strategies and marketing automation.
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Internet Marketing & Ecommerce Solutions: - Internet Marketing consultation & implementation - Webshop & Website development - Social Media Marketing __________________________________________________________________________________________________________ Fansy.nl Datums dienstverbandapr. 2014 – heden Duur dienstverband4 jaar 2 maanden LocatieRotterdam Fansy.nl is de webshop op het gebied van (Plafond)ventilatoren. Met de alsmaar warmer wordende zomers en een schaarste in aanbod op de online markt biedt Fansy.nl de totaal oplossing. Alles wat u nodig heeft of wilt weten omtrent ventilatie is op de webshop te vinden. Werkzaamheden: Beslissen ontwerp van de Webshop Installatie Magento Magento optimalisatie (.htacces en backend) Installeren Extensies (Blog) Schrijven blogs (SEO) Categorie optimalisatie (Gebruikers gemak en SEO) Schrijven van Categorie omschrijving (SEO) Aanmaken producten + Kenmerken + Uitgebreide Omschrijving (SEO) Linkbuilding (met hoge relevantie)(SEO) Verbeteren Customer Expierence Verwerken van bestellingen Gereed maken van bestellingen Customer Service (Telefoon en Mail) Contact met leveranciers Afsluiten contracten met transporteurs Installeren van extensies tbv Customer Expierence (Uitgebreide zoekfunctie, onepage checkout en andere) Content update (SEO) Afbeelding optimalisatie (reduceren grote, CSS Sprites) Server aanvragen reduceren