Amsterdam, North Holland, Netherlands
- I am a change ready, optimistic and a fresh thinker with 20+ years Consumer Marketing Leadership experience with a proven track record in creating business value and building energized and impact making marketing teams. - My believe is that people makes the business - This makes me passioned to bring people, relationships and teams to the next level to create even more value. - To deliver real business and market impact by creating brand and marketing differentiation and delivering outstanding business and financial results. Key achievements - Delivering strong commercial and financial results P&L, business growth and set-up new business lines - Turnaround of business lines and energizing marketing departments - Delivering a marketing and brand strategy that is customer centric and winning in the market - Building strong engaged teams and implementation of organisation change programs
Responsible for marketing and communications of the brands: Odido, Ben and Simpel in the consumer and small enterprise market. P&L responsibility for Mobile and Internet & TV business line. With a marketing team of 80 people. Creating a customer focused, multi-brand/product, digital, data driven, efficient marketing culture and environment. Merged T-Mobile and Tele2 into one new A-brand Odido. - Developed and launched the Odido brand in the Netherland - Kantar BrandZ value index Odido brand highest entry on #12 most valuable brand in the Netherlands - Nominated for Adformatie CMO of the year
Responsible for marketing and communications of the brands: T-mobile, Tele2, Ben and Simpel in the consumer market. P&L responsibility for consumer Mobile and Fixed (T-mobile Thuis). With a marketing team of 110 people. Creating a customer focused, multi-brand/product, digital, data driven, efficient marketing culture and environment • Strong financial performance and commercial strategy resulting into 4 growing brands, fastest growing fixed operator in NL, ARPU and YoY revenue growth, increase of TRIM and brand consideration scores • Restructured and integrated 4 marketing teams into one marketing department managing 4 brands and 2 product lines within one team, implemented new way of working, automation roadmap and agency structure • Launched new proposition and campaigns; Unlimited plus, Unlimited Entertainment, new Tele2 line-up - Turn around of T-Mobile brand in Netherlands (San Award)
Advisor to companies and start ups to maximize marketing and commercial impact. Focus areas: - Marketing of subscription models and base management - Product management and Go to Market of new technologies - Transition and management of Distribution channels (E-commerce, Telesales, D2D, Retail, 3rd Party)
Responsible for € 800m+ P&L, 3M+ customers, 2 brands: Vodafone and hollandsnieuwe. Managing the customer kpi’s, product development, go to markets, pricing, customer investment budget, buying of hardware and capex budget. Managing a team of 60 people, reporting to the B2C director • Realised turnaround of the consumer mobile telephony business line with customer base growth and return to YoY revenue growth • Increase of gross adds and churn reduction by implementing converged consumer strategy • NPS increase of the Vodafone brand, successful repositioning of hollandsnieuwe brand, digital first strategy and Vodafone Red Together family proposition.
Responsible for the Vodafone Consumer Post-paid P&L of € 700M+ and 2M+ customers, marketing strategy, go to markets, pricing, commercial policy, customer investment budget, distribution and indirect sales. Managing a team of 28 people, reporting to the CBU director • Realised revenue market share growth with value for money and premium brand strategy • NPS increase with launch of new price plans, Next proposition (upgrade your phone anytime), customer experience improvements, 4G and network campaigns • Realised net base target and costumer investment reduction with integrated marketing and sales approach
Responsible for the total company Customer Experience change program and social media strategy. Managing a team of 16 people, reporting to the Director Operations • Set-up of new Customer Experience team and build strong evidence and commitment in the organisation for improving basic service offerings and implementation of journey and design thinking • Developed and implemented Customer Experience strategy including redesign of 5 key Customer Journeys and set-up of CE Navigator people training and change program
End to end responsible for the set-up of the new business line Vodafone Thuis (fixed consumer proposition), 3P (IPTV, Internet and Fixed Telephony) on Fibre and DSL, P&L responsible, sales, marketing, customer service, buying and supplier relationships. Managing a team of 20 people, reporting to the CBU director • Approval on business case, investment budget and on time commercial introduction • Recruited 25 people and set-up of high performing team • Realised first 2 years revenue and base target • Award winning Brand events with F1 races on Schiphol and in Fibre launching village Roggel