Prague, Czechia
At the heart of The LEGO Group's digital strategy for the CEEMEA region, my expertise lies in spearheading transformational projects. With a proven track record, my strategies bolster digital and media performance, where insights drive brand positioning and consumer centricity. Our team's success is rooted in a collaborative approach to upskilling and engaging stakeholders in digital and marketing initiatives. We navigate the complexities of diverse markets, consistently innovating and adapting to enhance brand impact and market growth.
Leading the digital transformation across the consumer products division and developing the expertise accross different departments. Digital Transformation • Strategizes digital transformation across division and teams • Upskills and transmits digital knowledge and mindset to digital, marketing, e-commerce, and sales teams on regular sharing sessions with key stakeholders • Drives the change toward brand and consumer centricity • Build, develop and engage digital tribe Digital & Media Strategy • Oversee the vision of digital and media development • Define and implement the KPIs & Benchmarks for media mix and digital campaigns; coordinate the appropriate deployment: educate, pilot, measure, share best practices within the division • Identify & share key success drivers of digital campaigns (right media mix, media format, type of content) to influence brand´s content & media formats strategy • Oversee the division media mix and search for opportunities with most effective impact E-commerce Acceleration • Strategizes online activities with pure players, retailers and direct in co-operation with e/KAM • Improve client digital and media intelligence
Leading a digital community of the mass market division in LOréal Group (Czech Republic, Slovakia and Hungary). Overseeing digital and media performance of six brands - LOréal Paris, Garnier, Maybelline, NYX Professional Make-up, Mixa and Essie. Role responsibilities: • Execute the local digital marketing strategy to develop brand positioning in the Country • Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose • Place consumer’s insights at the heart of the marketing and business model • Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that • Identify online and offline drivers and articulate the digital strategy with the brand positioning • Establish and maintain relationships with key stakeholders inside the Company (marketing, communication, sales), digital ecosystem and media partners • Develop and mentor the Digital team • Partner and challenge media agency (including on innovative mechanisms) • Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition • Oversee a strategic approach to the use of social media and provide relevant content for them; in order to support digital marketing campaigns and the wider aims of the Brand • Design an editorial calendar of engaging digital content • Leverage Earned media through influencers strategies • Expand the e-commerce by defining local strategies for e-retailing, e-boutiques, e-tailing and supporting new business model pilots • Support E-Commerce by providing adapted content and ensuring best asset management • Build a strong partnership with Digital Technology to improve services
Digital Specialist for make-up brands (L'Oréal Paris / Maybelline New York) in Consumer Products Division. - digital and media strategy - campaign execution in cooperation with creative and media agencies - media and brand performance - media budget management - cooperation with marketing, trade and controlling - team development within digital and media field
- online magazine creative process & articles production - social media management - team leadership I started in Triad Advertising as a junior executive editor for the online magazine www.excelentmag.cz - a magazine created as a marketing activity by Excelent beer brand (Plzeňský Prazdroj). The goal of the magazine was to create product awareness within the millennial lifestyle community and support young talents in the Czech republic. My role was to coordinate a team of redactors, photographers and copywriters, create editorial plans on monthly basis and communicate with the client. On top of that, I was responsible for the whole social media communication of the magazine (Facebook & Instagram), media buying process and results reporting as well.