Lena Karrer

Marketing Manager @ Siemens Digital Industries

Germany

About

I enjoy marketing products that significantly contribute to and transform our society . With passion, I aim to inspire and persuade customers around the globe. I have experience developing comprehensive marketing strategies for automation products and in marketing through partners. I love exploring new and creative approaches to reach goals. As an open-minded and communicative person, I enjoy working in intercultural teams and driving success together.

Experience

  • Siemens (12 yrs 10 mos)
    • Strategic Campaign Planner
      Feb 2026 - Present · 5 mos

    • Marketing Manager for Industrial Communication
      Feb 2023 - Present · 3 yrs 5 mos

      • Developing marketing strategies and positionings for a industrial connectivity offering • Definition & roll out of comprehensive marketing concepts for industrial communications products incl. budgeting for implementation

    • Marketing Manager for Industrial Power Supplies
      Nov 2018 - Feb 2023 · 4 yrs 4 mos

      • Developing marketing campaigns tailored to distributors and enriching the web shops through the integration of e-business data • Definition & roll out of comprehensive marketing concepts for industrial power supply products incl. budgeting for implementation

  • Praktikant at Plenty of Fish
    Jul 2012 - Feb 2013 · 8 mos

    • Design and placement of advertisements for the German market • Testing and validation of the German web application