Leiying(Jen) Peng

Columbia MSBA | Alumni @UW | Data x Product | Leading Tech-Enabled Solutions with SQL, Python & Figma

New York City Metropolitan Area

About

🌟About me:Master student currently pursuing Business Analytics degree at Columbia University. I aim to grow as a Business Analyst / Data Analyst / Product Manager, combining data-driven insights with user-focused design. My superpowers πŸ“Š Data Analytics (Python, SQL, R, Tableau, Excel) 🧠 Business Strategy & Roadmapping 🀝 Cross-functional Leadership & Communication 🎯 Turning complexity into clear, actionable insights Past roles πŸ’Ό Meituan – Analyzed PB-scale datasets (840M users), built dashboards, and delivered reports that increased CTR by 12%. πŸ“š Teaching Assistant @ UW – Mentored 60+ students in R and machine learning, achieving a 95% proficiency rate. πŸ”¬ Research Assistant (HPDIC Lab) – Improved encryption query performance 2.3–5.6x with custom database functions. πŸ† Hackathon Leader – Won Best Visualization Prize for predictive modeling of U.S. overdose trends. Education πŸŽ“ Columbia MSBA '26 | University of Washington INFO '25 Personal interests 🌍 Exploring global innovation & entrepreneurship 🧩 ENFP β†’ thrive in creative, collaborative spaces πŸ“Έ Storytelling & content creator on social media

Experience

  • Associate Product Manager - MSBA internship at Zoetis
    Jan 2026 - May 2026 Β· 5 mos

  • Teaching Assistant at University of Washington
    Sep 2024 - Mar 2025 Β· 7 mos

    Served as a TA for undergraduate data science courses (INFO 180 & INFO 201), supporting 50+ students across multiple quarters. Led weekly lab sessions covering machine learning fundamentals, R programming, Tableau, Shiny App, Github, Git, and real-world data workflows. Provided personalized guidance on tools like GitHub, Markdown, and Shiny, and mentored students through regression models, neural networks, and data storytelling. Helped 80%+ of students achieve A grades while fostering confidence in both technical and analytical thinking.

  • Data Analyst at Meituan
    Jun 2024 - Sep 2024 Β· 4 mos

    Worked with petabyte-scale data from 840M+ users to analyze conversion and retention trends. Designed and optimized event tracking systems across the Meituan App and WeChat Mini Program, improving behavioral visibility. Built an anomaly detection dashboard that increased monitoring efficiency by 15%. Created scalable data warehouse models and streamlined ETL pipelines, accelerating data access for cross-functional teams.