Vancouver, British Columbia, Canada
I have a strong passion for economics, having earned my Bachelor of International Economics (BIE) from the University of British Columbia, with additional studies at Bocconi University in Milan. Upon graduation, I developed a keen interest in tech startups. Since 2021, I’ve specialized in the blockchain industry, where I have successfully transitioned from marketing roles into product marketing and product management. I take particular satisfaction in delving into complex concepts and distilling them into clear, accessible explanations. On a personal note, I have a deep appreciation for viticulture and wine. My undergraduate thesis focused on the impact of climate change on British Columbia’s wine industry, and I’m always eager to engage in in-depth discussions about wine.
Go-to-market strategy for: - UMA: The oracle securing Polymarket, the world's largest prediction market partnered with X, Google, Dow Jones and others. Predicting elections more accurately than the polls. - Across: A fast and decentralized crypto bridge that pioneered the intents-based transactions flow and has routed over $34B in volume.
Played a key role in the strategic development and launch of the Premium API, driving the acquisition of 150+ premium customers. Scaled the content program from 5 freelance technical writers to over 100 educational guides, while implementing effective SEO strategies to boost visibility. Produced a range of technical content, including videos, documentation, and presentations. Conducted in-depth market research and competitor analysis to inform product positioning and pricing strategy, utilizing data-driven insights to model revenue projections. Collaborated with cross-functional teams to prioritize product features and deliver impactful, customer-centric solutions.
During my time as PMM, doubled the company’s Twitter following through targeted engagement strategies, significantly boosting brand presence. Managed all marketing materials for the flagship API product, ensuring consistent and impactful messaging. Coordinated the release of new product features, overseeing monthly marketing efforts to drive adoption. Delivered over 20 workshops and talks at hackathons and conferences across North America.
Owned content strategy across all channels, including social media, newsletters, blogs, and videos, shaping and strengthening our brand presence. Managed and optimized a social media calendar, driving substantial growth in followers by tens of thousands across multiple platforms. Collaborated cross-functionally to align communication strategies with company objectives and product updates.
Actively participated in a community hub dedicated to advancing female entrepreneurship, embodying the organization's commitment to nurturing innovative knowledge. Collaborated on meaningful business projects alongside female founders and leaders, enhancing my business acumen and leadership skills.
Authored engaging copy for marketing campaigns, handled operational tasks, such as compiling meeting recaps and bridging information between departments, and successfully generated lead lists across multiple industries.