Vienna, Vienna, Austria
With over a decade of professional experience, I currently serve as Marketing Director EMEA at X-Rite, where I contribute to driving growth through strategic marketing initiatives, cross-functional team leadership, and market development. My work focuses on understanding customer needs, leveraging market insights, and delivering innovative solutions to enhance product and market development. Previously, at allnex, I spearheaded digital transformation and organizational change efforts, demonstrating expertise in aligning strategy with business objectives. Passionate about collaborative innovation, I am committed to fostering growth and delivering impactful solutions that align with organizational goals.
Technical Manager Elastomers EMEA and India • Responsible for selection, definition and execution of strategic technical development programs, ensuring successful growth of the Elastomers business via differentiation, innovation and know-how generation. • Understands unmet market needs and trends, translating them into ideas to satisfy customer requirements and contributing to future business directions. • Provides technical guidance to sales force and to customers, through frequent visits to major accounts in the region of responsibility. • Manages, coaches and develops a team of 3 technical representatives.
Laboratory Leader and Technical Service & Development Representative • Strategic product development projects, working with multi-functional and global teams including Marketing, Sales, Regulatory Affairs and Operations, to achieve the business unit innovation goals in alignment with market unmet needs. • Use of a Stage-Gate project process from Ideation & Scoping to Commercialization, through Development and Up-scaling phases. Co-owner, together with Marketing, of the preparation of Product Launch Packages and Communication Literature. • Managed a group of 7 lab technicians. • Regular customer visits, providing technical support to major accounts worldwide and working closely with sales and marketing teams in Europe, Asia-Pacific and the Americas. • Follow-up of customer specific requests for product modifications via short term development work in the lab.