Leigh Goddard

Talent Acquisition Leader | Building High-Performing Teams in Mental Healthcare

Calgary, Alberta, Canada

About

As a People and Culture Lead, I excel in fostering connections and transforming them into opportunities for growth and development. Drawing upon my extensive background in communications, marketing, project management, and sales, I understand the paramount importance of building relationships within our organization and industry. My unwavering loyalty, coupled with a keen sense of curiosity, drive, devotion, and creativity, has been instrumental in achieving significant milestones, such as being honoured with the 2019 Co-op Student of the Year award. Throughout my career, I have showcased my creative prowess and leadership in various areas including campaign management, sales strategies, event coordination, content creation, social media and email marketing, talent acquisition, client relations, program development, and internal and external communication. Notably, I have tripled engagement across all social media platforms and surpassed recruitment targets ahead of schedule by leveraging my passion for engaging with target audiences. Moreover, I have spearheaded numerous initiatives and mentorship programs aimed at enhancing the well-being of individuals within our communities, while also orchestrating over fifty successful events attended by thousands. Let's connect and revolutionize the industry, one meaningful relationship at a time.

Experience

  • Talent Acquisition Advisor at Lavender
    Feb 2025 - Present · 1 yr 5 mos

    I’m excited to contribute to a team dedicated to making mental healthcare more accessible. If you know talented nurse practitioners or other mental health professionals looking for an opportunity, feel free to reach out! - Lead the full-cycle recruitment process, strategically sourcing top talent, primarily nurse practitioners, to support our growing team. - Own end-to-end recruitment, from crafting compelling job postings to resume screening, pre-screening, scheduling interviews, checking references, and supporting offer negotiations. - Optimize and maintain our applicant tracking system while developing a new screening and background check process for an improved candidate experience. - Drive recruitment strategies based on market conditions and hiring trends, ensuring a steady talent pipeline and anticipating seasonal shifts. - Track and analyze recruiting metrics to align with hiring goals and continuously improve talent programs and processes. - Collaborate with leadership to align recruitment efforts with workforce needs while fostering a healthy, respectful, and engaged workplace. - Support People & Culture initiatives, ensuring consistency in policies, documentation, and employee experience.

  • People & Culture Lead at Showpass
    Sep 2022 - Feb 2025 · 2 yrs 6 mos

    Passionate about fostering organizational growth and cultivating a vibrant company culture, I serve as the head of the People & Culture department at Showpass. With a commitment to innovation and excellence, I strive to create experiences that matter for our talented team. Role Overview: In my role as People & Culture Partner, I lead initiatives aimed at attracting, developing, and retaining top talent while nurturing Showpass' unique and amazing culture. I work closely with leaders and key stakeholders to enhance HR initiatives and drive organizational effectiveness. Some of my key responsibilities include: - Leading the People & Culture team - Develop and implement creative recruitment and retention strategies aligned with Showpass' culture and values. - Cultivate strong relationships with leaders and stakeholders to drive the effectiveness of HR initiatives. - Design and manage employee recognition and reward programs to foster engagement and appreciation. -Plan, develop, and facilitate HR-related training programs, including orientation and performance management. - Establish a comprehensive learning and development program for the entire company - Identify development opportunities to maximize the growth of high-performing talent - Create an open environment for employee engagement through regular feedback sessions. - Engage with our local and industry communities to foster collaboration, share insights, and contribute to meaningful initiatives - Develop and manage employee progression and succession strategies across departments. -Advocate for company culture by implementing initiatives aligned with core values. - Serve as the main point of contact for HR concerns and matters. - Provide guidance on complex employee relations matters while ensuring compliance with laws and regulations - Communicate regularly with the Board on executive compensation and company matters

  • Massive Media (Vancouver, British Columbia, Canada)
    • Executive Manager / Client Engagement Manager
      Sep 2021 - Sep 2022 · 1 yr 1 mo

      Business Development - Lead and assist incoming lead and client communications, identifying when new opportunities arise - Handling contract management and negotiation, as well as data performance analysis through CRM - Managing and retaining relationships with existing clients - Drafting, reviewing, and executing contracts - Prepare business proposals, estimates, presentations, and decks - Negotiate with key stakeholders - Identifying and mapping business strengths and client needs and supporting in project set-up - Preparing financial projections and sales targets, forecasting sales targets, and growth projections Executive Management - Supporting across all disciplines and working with directors to ensure project success and efficiency - Support CEO and Partner + Creative Director in companies operations and success - Assist with problems / emergencies as they arise Project Management -Drive a portfolio of creative, brand and digital projects, while balancing project scope with client needs. Facilitate the "Massive Experience" (friendly, polished, everything delivered in a tight package/no detail goes overlooked). - Communicate project progress and deadlines to clients on a regular, consistent basis. - Support the PMO in project risk assessment, problem-solving, scheduling and resourcing. - Report to both clients and the Massive management team, defining the value delivered for the project/campaign, and offering insights and recommendations for the next stages. - Working with the team to generate assets for websites, blogs, socials, email campaigns, and facilitate rollout for created assets - Assist and manage the organization and clients' content entry, website updates, problem-solving, and SEO optimization and reporting - Copywriting and editing for organization and clients Operations - Miscellaneous support on projects such as content entry and document set-up. - Seamless execution of event planning and preparation for office and client events

    • Client Experience Manager
      Jun 2021 - Sep 2021 · 4 mos

      - Facilitate the client intake process from initial contact to hand-over to the PMO, and beyond. - Assist with auditing and improving Client experience at various stages of our projects - Support the teams to ensure the achievement of high client recommendation scores. - Help facilitate the "Massive Experience" (friendly, polished, everything delivered in a tight package/no detail goes overlooked). - Follow up with clients directly to secure recommendations/reviews. - Assist with business development opportunities

  • BroadbandTV (BBTV) (Permanent Full-time · 2 yrs 1 mo)
    • Content Acquisition Specialist
      Nov 2019 - Nov 2021 · 2 yrs 1 mo

      Some of my main tasks at BBTV focus around: • Ensuring a strong focus on demand generating to key networks, agencies, and potential partners through innovative email marketing campaigns • Network with potential partners and agencies to increase BBTV's reach within the online video and technology communities • Identify exciting new opportunities for both new partners and the company through market research • Track and report on ongoing campaign success and analytics • Collaborate with management, and the greater team, to identify and analyze new opportunities for revenue generation, specifically from the acquisition of new opportunities on YouTube, Instagram, TikTok, and Facebook • Exceed my annual and monthly sales targets, hitting 98% of my KPIs within my first 6 months • Serve as the main point of contact for hundreds of digital influencers and partners • Assisted in the training process within the first 7 months of working with the company • Provide expertise and guidance to partners on BBTV's value adds and technology platform • Weekly individual and team review meetings to measure accomplishments, and providing the company with feedback on the individual and team performances • Identify new partners through lead generation • Assist BBTV strategically to grow our verticals within YouTube

    • Project & Learning Coordinator
      Mar 2021 - Jun 2021 · 4 mos

      Learning & Development: -Identify and implement continued training and development opportunities for the Domestic sales team -Lead training and on-boarding of new hires across Content & Partnerships, including creation and maintenance of training materials -Upgrade and update CA Wiki and training materials Departmental Operations and Communications: -Collaborate within CA Domestic and across departments on value-driven opportunities, including gathering resources and case studies as needed for sales materials -Manage sales operational tasks, including checking network, claiming and CO status of leads, vetting, and assigning blacklisted leads in CRM, and managing CA's custom CPA requests in JIRA -Organize, lead, and execute CA bi-weekly presentations, weekly Pulse updates, CA monthly newsletters, and quarterly team-building initiatives and events -Assist CA Managers with workflow management and managing sales materials pipeline, including requests, updates, and regular audits -Assist with continuous improvement and delivery of sales processes and procedures Project Coordination: -Connect with CA International to develop best practices and alignment across project coordination within CA. -Participate in project planning with the intention to improve operational efficiency and partner experience across CA Domestic. -Coordinate multiple concurrent projects, across departments and with multiple stakeholders, from inception to completion.

  • Student Experience and Communications Coordinator at University of Calgary
    Sep 2017 - Aug 2019 · 2 yrs

    While working as the Student Experience and Communications Coordinator, much of my time was spent on the following: • Engaged the student body on social media platforms by creating and curating original interactive content, highlighting student engagement and experience, allowing me to bring engagement up by more than 200% • Collaborated with the central marketing team to create advertising materials to increase participation in all science student experience programs and initiatives and educating external audiences • Lead and recruited high school students to the University of Calgary's Faculty of Science through several different marketing campaigns and recruitment events and organized You at UCalgary, a recruitment event with more than 800 guests and 70 staff and volunteers, creating a new record for early-enrolment • Planned more than fifty events annually with an attendance of roughly 7,000 students, faculty, staff, and various external audiences including room bookings, catering, arranging guest speakers, event set up, and registration • Wrote several press releases to assist in sponsorship, engagement, and recruitment • Created, maintained, and evolved five different programs including, but not limited to, the Science Mentorship Program, Alumni Mentorship Program, Student Advisory Council for Science, the IDEAS Fund, and the Science Ambassadors, having more than 600 students partake annually • Developed faculty-specific student experiences through collaborative brainstorming, planning, and execution of student engagement initiatives • Aided in recruiting, leading meetings, and appointing tasks to student volunteer team comprised of roughly 30 students broken into the Social Media Team, Video Team, Mentorship Team, Communication Team, and Events Team • Created, updated, and maintained the Faculty website and D2L information • Hired and trained more than 30 student volunteers, and three staff members