Leif J Friestad

CEO - Conidia Bioscience Ltd & Conidia Bioscience Inc

United Kingdom

About

I have an excellent track record of business leadership. A strategic thinker and team player, I am proven to develop growth opportunities. I develop with the team growth oriented plans, then drive these to delivery through flawless execution. Leadership and business management experience from sales, sales management, marketing to operation, service, installation, project management. Multi-lingual leader working within an international environment, having led and managed a culturally diverse and complex team. Proficient communicator at all levels, able to demonstrate a readiness to make decisions and take the initiative. A strategic P&L Director with a proven track record of success in B2B, B2C & commercial market sectors. Results orientated with business infrastructure planning skills. Launching and leading business growth, restructuring, integration, market propositions, product launch, sales & account management tools, product marketing & profitability initiatives. Comprehensive experience and understanding of all routes to market: products & solutions to end-user, contractor, distributor and export sales. Specialties: Leadership, change and business management Team creator and driver Business Strategy and Development Major International P&L responsibility Acquisitions, Integrations & Turnaround Working Capital & Cash Flow Management Margin Expansion & Service Productivity

Experience

  • Conidia Bioscience Ltd (7 yrs 11 mos)
    • CEO
      Aug 2018 - Present · 7 yrs 11 mos

      Conidia Bioscience research, design, develop, manufacture and globally distribute innovative solutions for maintenance of fuel systems. Our products are designed to offer practical and easy to use, industry leading solutions to both maintain and monitor the stored fuel in your system, whether that be a fixed ground installed diesel fuel tank, or in an aircraft wing. Through simple steps of ensuring water doesn’t develop within stored fuel, and instant testing at the tank, we keep fuel contamination free and ready to use, avoiding costly remedial action and fuel system failures.

    • President Conidia Bioscience Inc
      Aug 2018 - Present · 7 yrs 11 mos

  • Managing Director at TERENCE BARKER LTD
    May 2015 - Aug 2018 · 3 yrs 4 mos

    Terence Barker Limited - a premier fuel & liquid storage solution manufacturer and service organisation based in Haverhill, Suffolk. We serve the commercial, industrial and domestic sectors throughout the UK, having built a strong reputation for our high levels of quality and service. We've even had our products exported across the world to a large number of companies, industries and clients. Operating from our extensive plant, everything we manufacture is made from steel or stainless steel to British Standards, SI 2954 and Oil storage regulations. Preferred manufacturer for a broad range of international clients, ranging through industries as diverse as construction and demolition, transport, petrol forecourts and waste management. We are happy to design and construct bespoke tanks of any dimensions or capacity to solve your liquid or fuel storage problem - all cost effectively!

  • Interim Managing Director at VDC
    Mar 2014 - Feb 2015 · 1 yr

    VDC is an audio, video and data connectivity specialist company most famous for the premium brand Van Damme used by most major acts and studios.

  • Interim Managing Director at Kingfisher Lighting Ltd
    Sep 2013 - Mar 2014 · 7 mos

    Exterior lighting products for applications such as car parks, distribution & warehousing, road & street lighting, urban landscapes, transport, high mast & flood lighting and sports facilities.

  • Chief Executive Officer at Canford Group plc
    Feb 2011 - Feb 2013 · 2 yrs 1 mo

    Professional audio, video and broadcast equipment