Paris, Île-de-France, France
@LVMH, I run the DiGITAL & TECH & INNOVATION PARTNERSHIP STRATEGY : ➡️ Strategical & operational support to the 75 Maisons of the LVMH Group in their Innovation, Tech, Digital, Data, eCommerce, Retail, Omnichannel & Operations/Supply transformation strategies. ➡️ Sourcing, Assessment and selection of the best portfolio of Partners (from Startups to Big Tech Partners) fitting with our Business priorities. ➡️ Leading our Innovation vehicles : . ‘LVMH @ Viva Technology’ since 2017 : Founder & Platinum partner of Vivatech (largest Tech event ww with 180K visitors. Unique opportunity to showcase Digital & Tech innovation of our LVMH Maisons & Startups Collaborations. . ‘La Maisons des Startups LVMH’ @ Station F since 2017 : One of the largest Startups Incubator with 200+ accelerated startups & 1000 collaborations with our Maisons. . ‘The LVMH Innovation Award’ since 2018: unique opportunity to source the best solutions of the market (The LVMH Innovation Award is actually the largest Startups competition in Europe with 1500 applications / year from 90 countries). . ‘The Lab LVMH ‘ @LVMH HQ in Paris since 2018 : a unique space to inspire executives & Teams to envision the role of technology in our different businesses to reduce frictions and improve customer experience (2/3000 visitors per year). . ‘The Innovation Committee’ : Monthly animation of the community of teams involved in innovative projects to enable our Maisons to share best practices as Success is Contagious. About LVMH : The LVMH Group comprises 75 exceptional Maisons that create high-quality products. It is the only Group present in all five major sectors of the luxury market: Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Wines & Spirits and Selective Retailing. LVMH currently employs 215,000 people across the world and reported sales of 84.6 billion euros in 2024. Executive with 30 years of experience delivering Technology, Digital, eCommerce, Omnichannel, Marketing, and Communication strategies within blue-chip industries (Luxury, FMCG, Telecom/Internet, and Digital Agencies). Proven ability to drive profitable growth, restructure businesses, lead high-performing teams, and develop strategic partnerships.
Leading the Technology, Digital and Innovation Partnerships Strategy for the LVMH Group. Responsible for sourcing, assessing, and selecting the best portfolio of partners. Leading accelerated programs including: LVMH at Viva Technology, La Maison des Startups LVMH, The LVMH Innovation Lab, and The Innovation Committee.
Part of the Publicis Groupe, Publicis Sapient / DigitasLBi is the leading global marketing and technology agency (1st Digital Agency in France in terms of turnover and size of teams) that helps brands mutation for the digital age (6700 digital experts globally in 25 countries, including 500+ in Paris). We help companies of all shapes and sizes decide what’s next… and then we take them there. _ Member of the Executive Committee and reporting to Europe CEO _ Responsible for driving the development and growth of digital business across the agency _ Mobile practice lead for DigitasLBi clients, through mobile first approach. Ensure that clients benefit from the latest knowledge and understanding of this key channel. _ Oversee mobile marketing expertise & capability _ Agency offerings : digital transformation, digital & eCommerce platform (web, mobile), brand engagement, crm, big data, analytics, media buying/SEM, social & real time marketing, innovative retail, service design, UX, agile method Honors & Awards - 2016 : Best application of the year at the french eCommerce awards for le Parc Asterix - 2013: DigitasLBi rewarded as Interactive Communication Agency of the year in France (lesagencesdelannee). Based on objective criteria such as: Clients wins & loyalty, growth in turnover & profitability, Creativity.
Acquired in 2007, Phonevalley is the mobile agency of the Publicis Group, founded by Alexandre Mars, part of the DigitasLBI network, rewarded as Mobile Agency of the year in France and in the US. _ Reported to the Phonevalley CEO and then to the DigitasLBi Europe West CEO _ Previously Directeur Marketing / Chief Marketing Officer (CMO) from 2007 to 2010, I have been promoted Directeur Général / Managing Director beginning of 2010 to manage europe activities and P&L. _ Managed new business and operations activities : Helped blue-chip brands to define their digital strategies and build their mobile platform (Digital consultancy, mobile site, mobile application, mobile media & messaging campaigns) _ Drove the expansion of Phonevalley within the Publicis Group network in recruiting teams in 9 countries (France, US, UK, Germany, Spain, Italy, Russia, India, China) _ Created and leaded the mobile media planning/buying offer of Zenith Optimedia, Starcom Mediavest & Performics in France and in the UK. _ Management of 50+ experts / 6 direct reports Phonevalley main clients: Renault - Nissan - General Motors (Cadillac, Chevrolet, Buick, GMC) - Toyota - Coyote - Club Med – Pierre & Vacances - Coca-Cola - Nestlé – P&G – Puma – Adidas - Swatch - L’Oréal – Cartier - Givenchy - EDF - Direct Energie - Walmart - Bank of America – Amex - BNP – Maaf - Microsoft - Blackberry - Samsung – HP -Terraillon Honors & Awards _ 2014, 2013 & 2010 - Phonevalley rewarded as Mobile Marketing Agency of the year in France (lesagencesdelannee). Based on objective criteria such as: Clients wins & loyalty, turnorver and profitability growth & Creativity. _ 2011 & 2010 - Phonevalley rewarded as Mobile Marketing Agency of the year in the US (OMMA/MediaPost) _ 2012 - Best Mobile site / m.renault.fr (Google) _ 2011& 2010 - Best Mobile Campaign & App / Nissan (Grand Prix Orange & Stratégies) _ 2010 - Best iPhone Application / Jaeger-LeCoultre (Stratégies-FirstLuxe)
_ Defined Digital strategy for all Coca-Cola brands (Platform, Content, Media, CRM) _ Demonstrated strong marketing leadership to drive the digital transformation of the brand (from 0 to 25% of media investment. Coca-Cola became in 2005 the 1st brand in terms of Digital Media investment) _ Implemented the new Coca-Cola Brand platform (Coke Side of Life) _ Built the first Loyalty / CRM program for the brand (Plans Coke – 1,5M monthly visits) _ Coordinated European digital partnerships, such as Apple/iTunes deal. Honors & Awards - 2006 - Coca-Cola Worldwide Excellence Award « Best implementation of Marketing Communication Campaign” : Nominative award among all 90,000 Coca-Cola company employees
_ Responsible for the communication, marketing & innovation strategy of Coca-Cola Classic Brand (70% of the Company’s Revenues) in France, under the responsability of the Brand Director. _ Developed 360° marketing plan, from TV Copy, packaging, promotion, to events _ Run the football strategy, from ongoing partnerships (Equipe de France, Stades Ligue 1) to the activation of the 2006 FIFA World Cup (TV Copy, 260M Cans, 39k Points of sale activated, digital platform) _ Drove Digital strategy : internet & mobile sites management from 2003 + Digital media plans Honors & Awards - 2006 - Coca-Cola Worldwide Excellence Award « Best Marketing Partnership Program” (for the Coca-Cola World Cup activation) : Nominative award among all 90.000 Coca-Cola company employees - 2006 - Grand Prix Stratégies 2006 / Best IMC Campaign for the Coca-Cola World Cup activation
Founded in 1999, LibertySurf was the leading and precursor french Internet service provider with the first offers without subscription. In 2001, Tiscali bought Libertysurf from Europatweb and Kingfisher, and became one of Europe's four big players. _ Initially Marketing Director of Nomade.fr (the French search engine), I was appointed Marketing Director of Tiscali and its 8 brands (Libertsurf, Fresbee, World Online, Nomade, Respublica, Chez.com, Toobo, MonsieurCinéma). _ Run the French Tiscali portal (editorial content, services, partnerships) to maximize monetization