Seoul, South Korea
Proficient in digital with over 7 years of experience developing data-driven digital strategies that accelerate business growth, currently a Manager at EY Consulting Korea
TC-Technology Transformaion
Digital [AI Transformation] AI Governance Process Innovation Information Strategic Planning MyData Strategy - Developed and implemented AI governance frameworks and MyData strategies - Conducted Process Innovation (PI) consulting to improve customer experiences and operational efficiency - Designed strategic roadmaps for digital transformation - Key Projects: • AI Governance for KB Kookmin Bank and Samsung Financial Networks • Information Strategy Planning (ISP) and Process Innovation (PI) for NH NongHyup Life Insurance and Lotte World • MyData strategies for IBK Industrial Bank and K-Data
Major Projects [Chanel Korea] Online Buzz Analysis: - Performed sentiment, topic, and channel analysis on 40 luxury brands' marketing and PR campaigns to identify performance improvement opportunities - Published 13 quarterly reports and participated in customer meetings and VoC responses. Campaign Analysis: - Analyzed marketing performance of luxury watch and jewelry brands to develop campaign optimization recommendations for 2 semi-annual reports Ad-Hoc Analysis: - Monitored data breach issues and prepared daily reports for crisis management [Samsung Electronics] Real-time Media Response Analysis: - Conducted real-time analysis of 256 strategic media outlets across 19 global offices for events like CES 2022 and Galaxy Unpacked - Responded to VoC from global offices and stakeholders Strategic Media Performance Analysis: - Tracked and analyzed performance of 256 strategic media outlets across 19 global offices for 6 quarterly reports - Proposed recommendations to increase media exposure - Participated in business meetings with clients