Ray Sheng L.

Co-Founder & CEO | Forbes 30U30 | xMcKinsey | Computing @NTU | Business @Oxford (dropout)

Singapore

About

insecure overachiever

Experience

  • P&P Group (6 yrs 5 mos)
    • Co-Founder & Chief Everything Officer, A Hot Hideout
      Jul 2020 - Present · 6 yrs

      • Topline: $3M (2023), $10M (2024), $23M (2025) • Fastest growing Singapore F&B brand in the 2020's • 11 restaurant locations & counting: Sembawang, Jurong West, Paya Lebar, Bukit Panjang, Kent Ridge, Orchard, Simei, Yishun, Serangoon, Bugis, Lentor, Lavender

    • Founder, The Chilli Farm
      Apr 2024 - Present · 2 yrs 3 mos

      Semi-automated food manufacturing facility at Woodlands that produces Chilli Pastes, Seasoning Powders, Frozen Food & Specialised Beverages for "A Hot Hideout" outlets and other smaller B2B businesses.

    • Founder, Raydy
      Feb 2020 - Aug 2023 · 3 yrs 7 mos

      • $1M+ revenue at ~15% EBITDA • 10,000+ customer base (Telegram Channel: t.me/raydyntu) • Led a company of more than 30 employees • Took charge of strategic partnerships with Nestle (launching Harvest Gourmet), NTUSU and CAC • Built and developed financial applications and backbone for the staff reporting • Created stock-prediction interface and a staff mobile application with Google's AppSheet integration

  • Analyst at McKinsey & Company
    Sep 2022 - Dec 2023 · 1 yr 4 mos

    Snuck my way into McKinsey after graduation to prove to my mum I could get a job outside of F&B... Key Projects I worked on (without being too specific): 1. New Digital Product & Market Entry for a Global Interior Design & Build Firm • Developed digital strategy for a new business build (built full-scale service blueprints, wireframes, user experience interview guides, competitive analysis etc...) • New market entry to new specialized asset class (landscape analysis, market sizing, developed a go-to-market playbook) 2. Manufacturing Operations Optimization for a Leading Global Apparel Manufacturing Company • Owned the client relationship and engaged in multiple workstreams across two phases of engagement (Strategy & Implementation) • Identified and proposed impactful interventions to enhance operational efficiency at a garment factory, with potential cost savings of 25% in COGS expected within 10 months • Developed dashboards and data templates to improve data tracking on a line, factory and plant level • Conducted highly interactive workshops with factory leads, effectively unlocking key levers and driving performance improvement 3. New Market Entry for a Global Industry Leading Device Refurbishment Company • Developed and executed a robust go-to-market strategy for market entry into Vietnam, securing additional supply sources for a global industry-leading device refurbishment company • Facilitated and collaborated closely with the CEO of the company and with the Country Manager of Forbes 10 MNC to pilot a strategic partnership for a trade-in program • Formulated a detailed playbook for the client, outlining strategies for partnering with Europe's Top 5 Telco companies to secure more than 2x its current supply sources 4. National Government Program (SHaPE Practice) • Orchestrated and facilitated a series of CEO workshops and networking events over a 10-month period, fostering collaboration and knowledge exchange among top executives

  • Special Projects (Strategy, Robotics & Automation) at The Lo & Behold Group
    Jul 2022 - Sep 2022 · 3 mos

  • Company Apprentice (Growth) at Grain
    Jan 2016 - Jul 2018 · 2 yrs 7 mos

    Some call me employee #1, some say best employee ever... but I joined Grain when the team had 4 young aspiring entrepreneurs. Tagged along their journey along with Sung (CEO of Grain) and went through the ups and downs of trying to fundraise money and hiring talents to its current scale of over 100+ employees. I picked up skills in all-things-business -- including finance, corporate management, human resource management, and machine learning concepts that were used in determining food production.