Chorley, England, United Kingdom
Dynamic Agencies Ltd and Dynamic Distribution Group Ltd capitalise on more than 26 years' experience in brand building, professional account management and international distribution across Kids, Fashion, Lifestyle, Sports, Country, Farm/Agriculture and Outdoor Footwear, Apparel and Accessories. The businesses specialise in sales, marketing, e-commerce, product development, brand training, global logistics and trade shows, and are well positioned to work with established footwear, apparel and accessories brands as well as emerging brands seeking to enter and grow within the UK and European markets. We are committed to driving increased sales and sell-through whilst improving the overall buying experience through first-rate customer service, strong operational execution and a practical commercial approach. Working closely with our brand partners, we develop and execute marketing plans, support in-store and online presentations, and provide customers with the tools and information they need to maximise sales and profitability. Our businesses are actively involved in the planning, organisation and successful execution of UK and international trade shows. Today, our capabilities extend beyond traditional sales agency work to include UK and EU distribution, Shopify e-commerce, channel integration, marketplace onboarding, global logistics, warehousing, compliance and financial planning.
Director of Dynamic Distribution Group Ltd, a UK-based distribution and e-commerce business supporting the launch and growth of premium international footwear, apparel and lifestyle brands across the UK and Europe. Responsible for all commercial, operational and financial aspects of the business, including: • Distribution and market development for premium international brands across the UK and Europe • Management of UK and EU Shopify e-commerce websites • B2B wholesale and direct-to-consumer (D2C) operations • Channel integration and marketplace onboarding • Mirakl and Rithum integrations • International purchasing and supplier negotiations • Global logistics, freight, customs and import management • UK and EU warehousing, fulfilment and returns operations • VAT, OSS, ICO and regulatory compliance • Terms and conditions, legal documentation and contract management • Financial planning, budgeting and working capital management • Marketplace development and account onboarding • Wholesale and key account development • Customer service and operational systems development Successfully established a multi-country distribution infrastructure covering the UK and Europe, including warehousing, logistics, compliance and e-commerce operations to support both wholesale and direct-to-consumer growth.
• Sole accountability for all operations, commercial and financial aspects of the business • Engage and work with external services including IT Specialists, sales administrators and marketing specialists to ensrue the seamless and continuously improving operation of the business • Subject matter expert and point of contact for UK and EU brand agencies • Foster client relationships with leading brands such as Wrangler, BOGS, Camper, Helly Hansen, IGI&CO, Grubs Boots, XTI, Shock Absorber and Mayoral. • Work within ecommerce, multichannel platforms and traditional 'brick and mortar' retail stores to maximise marketing and sales stretgies to drive brand awareness, sales, and sell-through for brands • Organise and setup regional and UK trade shows • Ensure a robust data-driven approach to decision-making and strategy
• Promoted to Key Account Manager within 12 months after successfully reinvigorating an account base which had seen 6 account managers in 3 years - increased the pairage business by 105% and turnover by 92% • Achieved all pre-set sales & pairage targets within assigned national and key accounts: opened 65 new key/independent accounts in 12 months, increased total 2009 pairage by 200% and achieved target by 113.3% • Grew the business from <£200k to a multi-million-pound turnover in 4 years • Worked closely with the MD and Divisional Sales Manager on all aspects of the Skechers fitness division's business including strategy, product and marketing • Created and implemented the launch strategy of Skechers running product into the UK market • Developed and grew existing account base to proactively open new national, key and independent accounts including Shop Direct Group, NEXT Plc, JD Williams, Intersport buying group and previously Barratts/Priceless Ltd, Brantano, Pavers Ltd, QVC and The Clinkard Group Ltd • Delivered compelling product presentations with buying team at Schuh Ltd • Effectively sold the Skechers "Unseen Untold Unsold" brand message into the market place • Communicated account awareness to the finance and internal account support staff • Produced accurate internal sales/product reports to help the team UK/US as a whole to understand the market trends and so identify opportunities for business growth and product development. • Manchester showroom management including samples, POP, repairs, health and safety and general upkeep. • Organised all fitness product samples for trade shows and product conferences and delivered compelling product presentations at European product conferences • Drove the continual development of sales tools used from the Managing Director downwards to shopfloor
• Increased spring summer business by 52% in ~2 years and successfully opened new distribution channels within the fashion and children's markets • Achieved pre-set sales and profitability targets and effectively grew the POS within the area • Developed an understanding of the wider business to effectively drive retail sales whilst ensuring all personal and sales expenses were kept within required budgets • Built credible relationships so as to understood the requirements of all customers, and promoted AMG's Footwear brands and business ethos to meet those requirements
• Increased sales in the North of England by 775% to become the Global No.3 sales representative for Helly Hansen LIFA base layer • Secured sales and pre-orders delivering a 20% YOY increase