United States
a full-time learner
Directly advised and managed 2 projects (SPYCOM event & Marketing Arena 2025 - nationwide competition offering an opportunity to compete and tackle real marketing business challenges), working with 2 Project Leaders to manage outcome and direction. Repositioned and innovated the format for Marketing Arena 2025, increasing nationwide participation by 16% to 2,800 contestants. Managed sponsorships and partnerships with 46 sponsors and 5 academic endorsers, including MNCs (Grab, Colgate-Palmolive, Publicis Groupe…); Secured Omnicom Media Group as a strategic partner and sustained a 4-year collaboration with Tomorrow Marketers to strengthen long-term strategic direction.
Planned event strategies, training resources, and competition briefs for First Event 2024 and Marketing Arena 2024, each engaging 1,000+ participants. Cultivated partnerships with 10+ industry experts from leading corporations and agencies such as Nestlé, LG Electronics, L’Oreal, Dentsu Creative, and NielsenIQ, strengthening professional networks and event credibility.