New York, New York, United States
Hello there! I'm a thematic copywriter with additional fluency in both French and sarcasm. I have worked on almost every media, including TV, radio, websites, apps, and social media (Instagram, Twitter, Meta, LinkedIn, TikTok, and SnapChat). I have helped launch brands as well as helped clients refresh their tone of voice and style. My client experience includes CPG, wellness, beauty, and entertainment. While I'm primarily a copywriter, I also have video editing skills. Check out my portfolio to see some of my work: https://www.leasanmartano.com/.
Contributed to the conceptual direction across different media, such as social (Instagram, Meta, Twitter, TikTok) and websites Worked closely with art directors and video editors from brainstorming to execution Clearly presented ideas to the team and clients Brands: One A Day, Lotrimin, Waterloo, Aspirin, Cetaphil, Allergan Aesthetics
Wrote clear, concise content for branded campaigns across TV, radio, social media, apps, and websites Developed company names and defined brands' tone of voice Launched new apps and wrote user-interface content for websites Clients: First Response, RepHresh, Replens, Riunite
Concepted on larger campaign ideas and content to create smart partnerships and activations Clients: Snapple, BMW, Marvel, Jameson, ASICS, Absolute