Singapore, Singapore
Campaign management and planning professional with a knack for exceeding expectations. I bring a strong technical background and a collaborative spirit to every project, always striving to achieve impactful results. Let's connect!
Experienced media strategist with a strong track record in planning and executing integrated campaigns across digital and traditional channels. Skilled in driving brand visibility and business outcomes through data-driven planning, stakeholder alignment, and hands-on execution. Develops full-funnel media strategies across platforms including Meta, LinkedIn, TikTok, Google (Search & Display), YouTube, Programmatic, Print, and Digital OOH. Experienced in content partnerships, digital advertorials, KOL engagement, and integrated media collaborations to enhance brand affinity and extend campaign reach. Leads end-to-end planning and execution of government campaigns, delivering on strategic goals and stakeholder expectations. Manages one of the key accounts with a team of three. Key clients: IMDA, Temasek & SharkNinja
Manage and perform daily account responsibilities across multiple advertising platforms (Google Ads, Meta Ads, TikTok ads, X (Twitter) ads). - Identify trends and insights, optimise spend and performance based on findings. - Analyse campaigns using analysis tools such as Google Analytics. - Monitors, assess, and reacted to competitor strategies. - Provide actionable insights, analysis of past performances, trends, relevant industry practices and recommendations for accounts under management. Key clients: Maybank, Nespresso, Shiseido & StorHub
Worked closely with internal teams to deliver and optimise digital ad campaigns with various deliverables. Delivered digital ad campaign targets and deliverables through various social media platforms such as Facebook, Instagram, Google, YouTube, TikTok, Taboola, etc.