San Diego, California, United States
I build partner and field marketing engines that move revenue. For 15 years, I’ve turned ecosystems of VARs, distributors, and alliance partners into high-performing extensions of the sales team through sharp GTM strategy, standout experiences, and co-marketing that actually converts. I love shaping the rhythm of partner engagement: launching portals that make activation effortless, creating webinar series for partners to look forward to, and driving communications that keep everyone aligned and ready to sell. In the field, I bring GTM plans to life with roadshows, executive roundtables, experiential events, and trade show plays that spark conversations and accelerate pipeline. My work blends the on-the-ground energy of field marketing with the precision of digital demand. I run content syndication programs that expand reach without wasting budget, architect ABM plays that sharpen focus on priority accounts and develop demand gen campaigns that lift partner-sourced and influenced pipeline. I’m at my best where creativity meets execution. Clear storytelling, data-backed decisions, crisp program design, and tight collaboration fuel the way I work. The result: partner-first marketing that boosts awareness, deepens relationships, and drives measurable impact across North America. Let’s chat, reach out to me at [email protected]
• Aligned with channel and sales teams to pinpoint priority partners and develop co-marketing programs that fueled engagement and joint revenue growth. • Led the planning and execution of field marketing events, experiential activations, and trade shows that strengthened regional pipeline and partner engagement. • Managed content syndication programs that equipped partners with ready-to-launch campaigns, increasing engagement and generating consistent inbound demand. • Executed focused ABM initiatives for North America targets, strengthening co-selling motions and boosting opportunity creation.
• Launched a modernized partner portal and owned ongoing content management, delivering up-to-date collateral, training, and communications for partners worldwide. • Rolled out a refreshed partner program for North America, introducing a new portal, tools, and program framework to improve partner engagement and activation.
• Managed and executed channel marketing communications and enablement programs that strengthened partner engagement and supported regional GTM priorities. • Launched a newly designed partner portal and drove ongoing adoption, resulting in increased partner logins, activation, and overall engagement. • Built and delivered a monthly partner webinar series covering program updates, solution launches, and technical deep dives to keep partners informed and enabled. • Created and managed ongoing channel communications including newsletters, webinars, and email campaigns to maintain consistent alignment across the partner ecosystem. • Collaborated with cross-functional marketing and sales teams to develop GTM messaging, toolkits, and campaigns that recruited, enabled, and empowered new and existing partners.
Responsible for managing Campaign Marketing Programs, supporting global strategy and plans by developing innovative integrated initiatives that drive consideration and awareness, engagement, lead generation, and customer retention across all segments. Collaborate with product marketing, functional teams, and regional teams.
Responsible for strategy, planning, and tactical execution of co-marketing programs for its retail channel partners worldwide, focused on driving brand awareness and product recognition for Adobe's Consumer products and solutions - Merchandising - in-store and online - Product Launches - Promotions - implementation and analysis - Digital content - Messaging - Content management and development - Collateral creation - Marketing operations - Budgets - E:R analysis - Vendor management - Events - Sales Training & Enablement