Italy
Managing local and international projects at SAMY Italy, coordinating multi-market executions and ensuring alignment across teams and deliverables. Working across Barilla and other FMCG brands, supporting client management and new business initiatives.
Leading cross-functional strategy and execution for L’Oréal Italy’s dermocosmetic portfolio. Over five years with SAMY, I oversee integrated campaigns and strategic influencer partnerships, guiding teams to deliver data-driven initiatives that accelerate brand growth and strengthen market leadership.
Led the L’Oréal Professional Products Division (PPD) at agency level, managing a dedicated team across Spain and Portugal. Defined and executed data-driven influencer strategies and celebrity partnerships, translating brand objectives into measurable activation plans. Oversaw performance analysis, budgets, and cross-market alignment to maximize ROI, strengthen brand positioning, and drive sustained business growth.
Led social media strategy and content planning for major clients in Ecuador, while overseeing end-to-end audiovisual productions across FMCG and corporate brands. Managed cross-functional creative teams, client relationships, and project delivery, ensuring high-quality execution aligned with business objectives.
Launched @walk.abouts, an NGO initiative connecting local organizations with volunteers and donors during a one-year journey across South America. Created and implemented strategies to increase visibility, foster partnerships, and mobilize resources for grassroots projects. Built a digital network and outreach platform to facilitate meaningful engagement between communities, volunteers, and donors. Key achievements: - Partnered with 23 local NGOs across multiple countries. - Mobilized volunteers and donors to support community initiatives. - Developed a sustainable framework for NGO-volunteer collaboration and fundraising.
Supported brand strategy, content, and communications for @kiskadesign across international projects. Led the planning and execution of events, design awards, and industry conferences, and developed PR and communication materials to strengthen brand positioning. Collaborated on high-profile projects with Adidas (Sport Infinity), Bosch, Atomic, KTM, and Husqvarna. Key achievements: - Developed and implemented content strategies across social and brand channels - Managed international events and design award submissions end-to-end - Supported cross-functional campaigns for globally recognized brands
Supported the NGO SOLS 24/7 Cambodia, which provides education to young people across Southeast Asia. In addition to teaching English and German, managed social media channels, organized volunteer recruitment campaigns, and coordinated local events to engage the community and increase program visibility. Key achievements: - Developed content and communications strategy for social media, boosting volunteer engagement. - Successfully coordinated volunteer recruitment and local educational events. - Strengthened NGO visibility through targeted communications and community outreach.