San Francisco Bay Area
-> Strategic growth and corporate events leader with cross-functional expertise in demand generation, strategic programs, content, and product marketing. In my current and past leadership roles, I have excelled at stakeholder communication, pulling teams together while building & nurturing those partnerships. Known for being a highly regarded advisor to senior leaders, valued for my ability to build meaningful relationships, influence decision making, and forge alignment across business units. My experience encompasses both corporate event marketing and a large global integrated event marketing agency. My clients often span a broad range of industries from financial services to technology, and enterprise software applications. My global experience includes living in both China and India while executing client events. I have also managed regional geo teams across multiple countries in EMEA, Latin America, Asia, and Japan. ๐ ๐ต๐ฎ๐๐ฒ ๐น๐ฒ๐ฑ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐๐ ๐ณ๐ผ๐ฟ ๐๐๐ฐ๐ต ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ถ๐ฒ๐ ๐ฎ๐; + LinkedIn + Cisco + Oracle + VMware + Nimble Storage + Intel + SugarCRM + Leviโs ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ถ๐ฒ๐: I'm proficient in a wide range of technology tools: SFDC, Marketo, Asana, JIRA, Adobe Photoshop, Illustrator, Canva, Microsoft Office, G Suite ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐ ๐บ๐ฎ๐ธ๐ฒ ๐ฎ๐ป ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐: Leadership Integrated Marketing Communications Global Event Marketing Budget management Creative development Event Program Strategy Event Planning Sponsor Acquisition Strategy Project management Speaker management/ Content management Agenda creation Keynote selection and management Site search, selection and contract negotiations --โ> Please email & let's set a time to talk about how I might help you with your next event. CONTACT: [email protected]
Some accomplishments to date I'm proud of include: โ Consistently deliver an average of $32M annual pipeline conversion โ Led first virtual user conference with 15K attendees; created content strategy, audience experience, and stakeholder engagement. Achieved a 4.5/5.0 sat score โ Design and produce the last five global SKO conferences. Sales Confidence Index scores increased 2x after each sales conference
Manage Cohesity Sales Kickoff Project manage major Tier 1 trade show sponsorships and regional shows including channel and alliance events.
Iโm a global event marketing leader providing our clients with concierge-level service receiving our highest level of support. ๐ข๐๐ฟ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ต๐ฎ๐ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ๐ฑ: โ Produced LinkedInโs 2021 Sales Kickoff Studio Sessions resulting in a 4.8 SAT score โ Increased attendance by 36% from the previous year with a pre-event comedy campaign to build interest and increase registration โ Leveraged relationships with tech clients to develop annualized event strategy and supporting programs โ Implemented event program Playbook including event strategy, management, and execution "A" TEAM SERVICES YOU CAN EXPECT: I offer the opportunity for companies to have an โA Teamโ at a fraction of the cost of a traditional event agency. Marketing and event strategy Management and Production Trade Show Strategy, Management and Production Content and brand/event creative development AV production Video production Project management Operations management Roadshows, Workshops, and campaign-driven initiatives Exhibit and sponsor sales Registration and housing management.
I was retained by ServiceNow to serve as Acting Senior Director, Corporate Event Marketing temporarily until the position was filled. ServiceNow then retained me as an ๐๐๐ฒ๐ป๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐ ๐๐ผ ๐๐ผ๐ฟ๐ธ ๐ผ๐ป ๐๐ต๐ฒ ๐๐ป๐ผ๐๐น๐ฒ๐ฑ๐ด๐ฒ ๐๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ, ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ก๐ผ๐'๐ ๐ฎ๐ป๐ป๐๐ฎ๐น ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฐ๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ. โ Provided strategic guidance and support to the workstream program leads and the event team in completing program strategy decks, planning templates, and point of view documents that align to the the Knowledge Conference strategy and guiding principles. โ Developed speaker selection and the right content that aligned to persona-based attendee experiences โ Developed strategy and overall framework for the Knowledge Conference Alumni Program โ Guided event acquisition, sales enablement, communications and promotions ensuring segmentation of outbound campaigns, the right content, focus, tone, and the right sales tools to drive Knowledge Conference registration.
I was retained by Nimble Storage to lead their trade show and sponsorship planning and project management for Cisco Live 2013/2014, VMworld 2013/2014/2016, Oracle OpenWorld 2014, Gartner Data Center 2014. Responsible for developing a 3-year exhibit rental program that supports all primary and secondary market trade shows. Conference Director for Nimble Storageโs annual Sales Kickoff for 2014, 2015 and 2016. Responsible for: + Conference programming and agenda development based on sales objectives + Budget development and management + Presentation development working closely with Nimble Storage leadership team + Thematic development, creative and conference branding + Executive Producer -General Session and breakouts + Video production + Overall logistics and operations management + Air transportation management in partnership with Travizon Travel Management + Housing and registration + Mobile Apps to drive attendee participation and feedback + Conference sales awards and promotional items Presidentโs Club 2014 and 2015. Responsible for site search, sourcing, and contract negotiations for Presidentโs Club. Responsible for program design, incentive program, and overall execution.
I was retained by Cisco to join their Global Marketing and Corporate Communications (GMCC) team to lead sales enablement workshops and developing value proposition, messaging and positioning workshops for twelve product architectures. Responsible for creating five thought leadership sales enablement campaigns โ + Internet of Everything (IoE), + Internet of Things (IoT), + Mobility, Cloud, and Security