New York City Metropolitan Area
Linh is a graduate student at Columbia University. She is pursuing a MS degree in Applied Analytics, following her summa cum laude graduation with honors from Syracuse University with a triple major degree in Policy Studies; Television, Radio, and Film (Communications and Entertainment Business); and Citizenship and Civic Engagement (Practical Project Management). Her professional interests concern legal tech, data analytics, cybersecurity, and program/product management. She has been actively involved in several projects wherein she worked as a legal researcher, product management specialist, and data analyst, developing data-driven solution.
- Designed and delivered a cross-functional data-driven proposal improving end-to-end process visibility and empowering employees to execute high-impact security initiatives. - Optimized the rule-based information-security automation bot by identifying redundancies and re-engineering logic flow, increasing accuracy and expanding service coverage to reflect pillar alignment. - Streamlined internal operations by identifying manual workflow gaps, and creating custom automation bot to manage onboarding
- Conducted market and media trend analysis, building dashboards and insight decks that informed licensing deals - Organized internal coordination for the first full cycle of Racing Prodigy’s racing-league strategy, establishing data-driven OKRs and process KPIs for timeline and contract tracking - Presented actionable insights on audience segmentation and content performance, driving a 60% lift in media engagement through targeted campaign recommendations
-Contributed to the development of course materials for two advanced entertainment business courses, with a focus on the intersection of media and finance. - Utilized data mining and analytics tools for market research and financial analysis, presenting findings through data visualizations and financial reports. -Created marketing materials and financial presentations for a partner company, supporting industry leaders with data-driven insights for strategic decisions.
- Interned at the Social Charter - Performed UX analytics for the Department of Social Rights digital platforms, identifying key friction points, and proposing solutions to improve usability and scale outreach initiatives - Compiled reports on the Department's media performance
- Coordinated events - Performed data analysis for the office's lead awareness project