Oakland, California, United States
As a seasoned product leader with 10 years of experience, I have a proven track record of building high-impact products and driving growth in marketplaces, SaaS, and consumer tech. I thrive in turning ambiguous problems into intuitive product experiences and leading hyper-collaborative teams that excel at solving complex challenges. My expertise spans the full product lifecycle, from strategy and roadmap planning to go-to-market execution and market research. I've driven 3x YoY revenue growth at DubClub, a rapidly growing sports content subscription platform, and 7x YoY revenue growth at Epsilon, a market-leading ad-tech platform. At Teachers Pay Teachers (TPT), the largest marketplace for educators and rated a top 10 marketplace by a16z, I led the product vision, strategy, and execution for the supply side, driving key enhancements to the seller experience. I boosted GMV by 7%, rolled out a new payout system, and enabled over 2,000 product updates and creations per week within just 3 months by pioneering the addition of a third side to the two-sided marketplace. Beyond my professional achievements, I'm passionate about using my skills to create positive change. I co-founded an organization focused on building a bridge between Ethiopia and its diaspora community, identifying opportunities in the country and connecting them with latent talent globally. Whether it's launching new products, scaling existing ones, or driving innovation, I thrive in fast-paced, collaborative environments. I'm excited to leverage my expertise to help companies solve complex challenges and deliver exceptional user experiences. If you're looking for a seasoned product leader with a proven track record of success and a passion for making an impact, I'd welcome the opportunity to connect and discuss how I can contribute to your team. You can reach me at [email protected]. Skills: Product Strategy | Product Leadership | Roadmap Planning | Go-to-Market Strategy | Market Research | Competitive Analysis | Cross-Functional Collaboration | A/B Testing & Experimentation | Agile Methodologies | Data Analysis | SaaS | eCommerce | B2C | B2B
Head of the product organization for DubClub, a rapidly growing sports content subscription platform and marketplace. Key contributor to 3x YoY revenue growth and transformation from a seed-stage startup to a series A venture. • Attained company record-breaking revenue growth over three consecutive quarters by championing the creation of the company’s first business and product strategy, integrating OKRs to define clear outcomes. • Drove 17% incremental growth in GMV above baseline by creating and deploying automated marketing tools for creators. • Accelerated delivery velocity by 3x within 60 days and 5x over the next two quarters by pioneering a dual-track discovery and delivery methodology • Reduced median onboarding time by 70%, saving over a week for new creators to start selling, by spearheading the development of 7 key features to accelerate content creator onboarding and activation. • Slashed customer support tickets by 30% and enhanced overall customer experience by eliminating critical friction points. • Steered product direction and improved user experience by introducing and leading continuous discovery and customer research, personally synthesizing insights. • Pitched and implemented DubClub’s first site-wide sale, driving sales to 2.5x the previous single-day record. Coordinated a short-term team to build all necessary features.
Owned the product vision, strategy, and execution for the supply side of Teachers Pay Teachers (TPT), the largest marketplace for educators. Led a cross-functional team of 10+, driving key enhancements to the seller experience. • Boosted GMV by 7% on a top 10 marketplace through the introduction of an innovative testimonials feature on product pages. • Sparked hundreds of posts and thousands of engagements across 6 platforms by devising a hackathon-winning ‘Year in Review’ feature, inspiring sellers during a tough economic period, and rallying an off-hours team for delivery.
• Enabled 2,000+ product updates/creations per week within 3 months of launch by pioneering the addition of a third side to a two-sided marketplace, allowing sellers to onboard virtual assistants. • Introduced direct deposit, expanded to 100+ countries, and reduced fees by 95% for 70K+ sellers through a seamless seller payout migration and targeted go-to-market strategy.
Co-founded an organization focused on building a bridge between Ethiopia and its diaspora community after identifying the need for connecting opportunities in the country with latent talent in the broader, international community. We create value for our community by sourcing and managing mentorships, internships, and cultural expeditions with an eye towards breaking down cultural barriers and creating a diffusion of expertise to make full use of untapped industries in Ethiopia. As Director of strategy, I work with the team to set the vision and strategic approach of the organization as well as ensuring that our initiatives have a cohesive approach towards those goals.
Responsible for the launch and ongoing improvement of the Attribution solution for a market-leading ad-tech platform. Established the strategy, roadmaps, product marketing, and sales approach to drive revenue growth. Resulted in 7x YoY revenue growth. • Generated $4M+ in additional product sales in the first quarter by designing and advocating for a new pricing model that better aligned with market needs and incentivized cross-product selling. • Ensured seamless product integration and defined cross-sell opportunities for media and data solutions by collaborating with 12 different product and engineering groups across Epsilon and the parent company.