United States
I live and breathe consumer-facing media for CPG, lifestyle and wellness brands. I've dedicated the last 6+ years to building incredible relationships with editors and affiliate teams across e-commerce, lifestyle and health & wellness publications. Obsessed with brand storytelling and performance PR — because coverage should actually move the needle. Think Good Morning America, CNN Underscored, Good Housekeeping, Men’s Journal, NBC Select, Real Simple, Shop TODAY and USA Today (the works). I can pinch-hit to secure the most coveted brand features but also love: brand strategy, integrated campaigns, partnerships, all things thought leadership, and so much more.
Hosted various show segments on-camera and assisted producer on set for shoots. Researched relevant industry news and trends to revitalize social content and increase website memberships. Wrote episode sheets and blog posts, interviewed industry professionals, and reviewed products to report coinciding Foodable data. Launched new website by tracking and editing all Foodable Network content and ingesting on new website via Uscreen. This included editing and revising 500+ videos, SEO tags and corresponding editorial. Fulfilled a marketing coordinator role simultaneously by creating and distributing 3 weekly email campaigns. Managed 10+ social media accounts to maintain strong brand awareness.