United States
I’m a strategic marketing and communications professional focused on building brands that connect emotionally and culturally with modern global audiences. My experience spans luxury, international NGO storytelling, and global marketing consulting across Europe, Africa, and the U.S. My work centers on brand strategy, integrated campaigns, and cross-cultural communications. I'm fluent in English, Arabic, and Spanish, which allows me to develop messaging that resonates across diverse markets and audiences. I hold an MS in Strategic Marketing and Communication from IE Business School and a double BA in Strategic Communication and Peace Studies from Chapman University. Currently open to roles in brand marketing, global communications, and partnerships. Feel free to connect.
Developed and published bi-weekly digital content highlighting education and workforce development initiatives across international markets, ensuring consistent brand voice and messaging. Refreshed marketing collateral and internal communications materials to strengthen organizational storytelling and alignment with strategic goals. Contributed to external stakeholder and impact reports, translating project outcomes into clear, compelling narratives for partners and funders. Collaborated cross-functionally with regional teams to support communications initiatives across Europe and the MENA region.
In collaboration with IE Business School, Capstone Project Led primary and secondary market research to identify consumer trends, competitive dynamics, and growth opportunities within the Spanish fragrance market. Developed strategic brand rejuvenation initiatives for Kenzo Parfums, enhancing modern relevance while preserving brand heritage. Designed integrated CSR campaign concepts highlighting sustainability and social responsibility to strengthen brand equity and consumer trust. Presented strategic recommendations to stakeholders, translating insights into actionable marketing and brand positioning strategies.
In collaboration with South African Tech & Education NGO through IE Business School, Madrid Selected as 1 of 35 Master’s students from 190 based on GPA Developed a comprehensive B2B marketing and brand strategy to increase awareness among investors, corporate partners, and government stakeholders. Led the creation of value-based messaging and positioning frameworks tailored to distinct target segments. Conducted market research and data analysis to optimize outreach strategies and improve engagement effectiveness.
Interpersonal Skills, Affiliate Marketing and +6 skills