Singapore
Proven business leader in high growth SaaS companies such as ServiceNow, ByteDance, Salesforce, Adobe etc driving revenue, and starting and scaling new products and business units in the international market. Proud to be inducted into the Hall of Tigers as the Enablement Leader of the year 2022. B2B startup operator experience at ByteDance Enterprise Products - launched and commercialised Lark and BytePlus products for markets outside of China. Firm believer in startups and early stage angel investor, advisor and board member to multiple startups. Adjunct faculty at SUSS Business School focusing on Analytics at Masters Level. Passionate about digital marketing and data analytics with over a decade of experience in the Japan and Asia Pacific region helping businesses shape strategy and direction online.
Provide fiduciary oversight across strategy, budgets, policies, and long-term financial health. Guide board-level decision-making on governance frameworks, compliance, and organizational effectiveness. Support executive leadership on strategic priorities, regional expansion, donor engagement, and mission delivery. Advise on risk frameworks—including operational, financial, reputational, and safeguarding risks. Strengthen governance structure, board cadence, and decision-making processes through improved reporting and board materials. Champion accountability and transparency in program execution and impact assessment. Advocate for mission alignment and increased operational excellence across all field programs.
Built complete GTM & sales operations foundation including ServiceNow CRM configuration (objects, workflows, validation rules), dashboards, and governance models. Improved data hygiene by 40% through audit processes, enrichment workflows, and operational compliance. Drove 15% YoY ARR growth by strengthening MEDDPICC/BANT qualification, pipeline hygiene, and forecast methodology. Led BDR ops including ICP design, automated target lists, routing logic, enrichment workflows, and sequence optimization. Ran APAC territory planning, whitespace analysis, account segmentation, and QBRs that improved focus and execution. Hands-on operator building dashboards, automations, and governance processes directly in ServiceNow. Sold and delivered the largest direct enterprise deal and structured pipeline coverage for USD 2M account target.
Led Revenue Operations across Sales, Marketing & CS Delivered 3 consecutive quarters of APAC overachievement Built Salesforce dashboards, forecast models, capacity & coverage plans Strengthened CRM governance through audits and validation workflows Improved BDR/SDR execution via sequencing, KPIs, call intelligence Designed MEDDPICC enablement & inspection process Partnered with Finance on compensation & quota models
Built global GTM ops engine: KPIs, dashboards, forecasting models Grew ARR from 0 → X.5M in 3 years Enabled 300+ sellers globally with MEDDPICC & onboarding frameworks Improved Salesforce structure, adoption & reporting Strengthened BDR operations through segmentation, scoring & enrichment More details here: https://www.linkedin.com/posts/activity-6866230480157716480-L4GE Headquartered in Singapore, Lark is the enterprise SaaS of ByteDance. ByteDance is the most valuable startup in the world.
RippleCreate — Board Director AiChat — Board Advisor (Acquired by reAlpha) EliteFit.AI — Angel Investor WhyQ — Angel Investor DesignFutures Venture — Venture Partner Saison Capital — VC Scout / Expert Contributor Singapore University of Social Sciences (SUSS) - MBA Adjunct Faculty Board Director - Changing Minds (till 2023)