Lawrence Sanderson

Digital Strategist and Web Developer with 17+ years of experience in digital projects

Chard, England, United Kingdom

About

Hi, I’m Lawrence, a seasoned Digital Consultant with over 15 years of experience transforming businesses through innovative web development, marketing strategies, and creative design. With a strong focus on delivering measurable results, I specialise in crafting tailored solutions that help organisations streamline operations, enhance digital presence, and achieve strategic goals. Key Expertise: Digital Strategy: I align cutting-edge web development and marketing initiatives to boost engagement, optimise performance, and grow brand visibility. Web Development: Proficient in delivering bespoke solutions, from custom CMS platforms to complex e-commerce integrations, ensuring seamless user experiences. Marketing & Branding: I design and implement data-driven campaigns and brand strategies that deliver tangible ROI and foster long-term audience connections. Project Leadership: Experienced in managing cross-functional teams to deliver complex projects on time and within budget while maintaining the highest quality standards. Why Work With Me: Proven Success: I’ve partnered with global brands like Volkswagen, Nestlé, and Butlins to deliver impactful digital solutions, as well as SMEs seeking innovative growth strategies. Holistic Approach: With expertise spanning web development, design, and marketing, I provide integrated strategies that address multiple facets of digital transformation. Client-Centric: I prioritise collaboration, ensuring every project aligns with my client’s unique goals and delivers exceptional value. Forward-Thinking: I stay ahead of industry trends to provide my clients with innovative, future-proof solutions that drive sustainable success. Let’s connect to explore how I can help your business thrive in today’s fast-paced digital landscape.

Experience

  • Digital Manager at Lloyd & Whyte
    Mar 2025 - Present · 1 yr 4 mos

  • Digital Consultant/Web Developer at Freelance
    Jan 2008 - Present · 18 yrs 6 mos

    As a self-employed consultant, I partnered with global brands, SMEs, and agencies to deliver bespoke web solutions, strategic marketing initiatives, and creative designs. I also co-founded and served as Director of The Old Boys Collective Ltd (2013–2015), a creative digital agency, while continuing to deliver advanced web projects as a freelancer. Key Projects: Volkswagen (Skoda): Designed an interactive iPad app for Skoda’s annual conference, simulating a virtual dealership. Butlins: Built microsites featuring 3D tours and interactive maps to improve engagement. Nestlé: Created multilingual infographics for global campaigns, adhering to brand guidelines. Citizens Advice: Developed mobile-friendly Debt Calculators to provide accessible financial insights. Value Doors: Built a WordPress product configurator integrated with a bespoke CRM API to streamline order processing. Roman City Lettings: Created a custom CMS managing thousands of student properties. North Norfolk Railway: Developed a ticketing system that generated over £1M in its first month. Splashbacks.co.uk: Increased revenue by 10% and reduced PPC spend by £6k/month through improved UX and SEO.

  • Digital Projects Lead at Forward Dental Care
    Jan 2024 - Mar 2025 · 1 yr 3 mos

    Leading digital transformation and strategic growth, I manage initiatives to enhance marketing, branding, and operational efficiency. My role involves developing digital strategies, streamlining workflows, and delivering impactful content to support organisational objectives. Key Contributions: Delivered measurable reductions in marketing costs and increased engagement through targeted campaigns and streamlined processes. Designed and executed content strategies, incorporating web, print, and traditional marketing channels to enhance brand visibility. Automated workflows and improved CRM systems to support scalable business growth. Spearheaded the rebranding of the locum business into Rota Relief, including the development of a Laravel-based booking platform.

  • Senior Web Developer at Aztec Media
    Jan 2022 - Feb 2024 · 2 yrs 2 mos

    Managed end-to-end delivery of digital projects for high-profile clients, including Lacanche Range Cookers, ensuring alignment with business goals and timely execution. I led the migration of outdated systems to modern platforms, introduced new SOPs, and optimised workflows for improved efficiency. Key Contributions: Transitioned clients from legacy CMS platforms to WordPress, enhancing scalability and usability. Delivered bespoke WordPress and WooCommerce solutions tailored to client needs. Established new Standard Operating Procedures (SOPs), streamlining workflows and ensuring consistency in project delivery. Implemented SEO strategies and performance enhancements to improve website visibility and engagement.

  • Managing Director at The Old Boys Collective Ltd
    Apr 2013 - Jan 2015 · 1 yr 10 mos