Lautaro Sourigues (he/him/él)

SEM Specialist | Digital Marketing & Communications Consultant

Argentina

About

I am a bilingual (Spanish/English) Google Ads and Bing Ads Paid Search/SEM/PPC expert with 10+ years of experience managing the Search accounts of companies big (such as Time Warner Cable, PepsiCo Foods and 2U) and small (local financial advisors, consulting companies and creative effectiveness platforms). I have extensive experience developing and building SEM strategies from the ground up and analyzing big data to make expansion recommendations into new markets and new audiences. This includes developing and implementing bid strategies, complex reporting, ad copywriting and keyword research. Feel free to reach out if you are interested in taking your business to the next level with an effective Paid Search strategy that will help you reach your customers right when they are searching for the products or services that you offer.

Experience

  • Paid Media Specialist at First Spark Digital
    Dec 2024 - Present · 1 yr 7 mos

  • Digital Marketing and Communications Consultant at Self-employed
    Jan 2022 - Present · 4 yrs 6 mos

    • Developing internal communications and Digital Marketing strategies for different local businesses such as a furniture online store (Floyd House), and an Osteopathy school (CEOB).

  • Paid Media Specialist at OpenMoves LLC
    Feb 2022 - Apr 2022 · 3 mos

    • Helped launch the recruiting accounts of 4 new locations for hellotend.com • Managed day-to-day Google Ads optimizations and reporting for accounts such as StuDocu, VidMob and Cube84.

  • Search Engine Marketing Manager at KLIK
    Jan 2020 - Dec 2021 · 2 yrs

    • Managed $100-$150K in digital media for a portfolio of Google Ads accounts from renowned American universities such as Columbia, University of Central Florida, University of Pennsylvania, University of North Carolina, among others. Client: Trilogy (owned by 2U). • Data analysis in Tableau.

  • Digital Marketing Consultant at W3 Digital Agency
    Oct 2018 - Dec 2020 · 2 yrs 3 mos

    • Outlined and implemented overall Digital Marketing strategy for a local Wealth Management firm located in Flower Mound, TX • Managed end-to-end campaigns across Google Ads and acted as a consultant for Facebook ads implementation and strategy. • Client: GDS Wealth Management (https://www.gdswealth.com/).