Geneva, Geneva, Switzerland
With 10 years of experience in e-commerce, digital project management, and omnichannel strategy, I leverage digital tools and platforms to drive business development and commercial growth. I design user-centric experiences that enhance marketing engagement and strengthen client relationships across digital channels. With a strong transversal background, I provide leadership across local teams, bridging business, UX/UI, and analytics to deliver measurable results.
- Define and execute digital business development strategies across multiple markets and channels to ensure service excellence - Drive marketing engagement and client loyalty through targeted clienteling initiatives through worldwide Contact Center, Media and CRM tools - Lead and animate e-business community teams across digital platforms, data, and client functions Collaborate with UX/UI, Analytics, Product, CRM, IT, and Media teams to enhance client journeys and create new business opportunities - Bridge ecommerce and retail journey for a seamless luxury experience
Leading e-commerce business channels - Products assortment definition and updates - Sales and stocks follow-up and analysis with local and HQ Operations teams - 360 ecommerce activation set-up - Brand Ambassadors training and follow-up - E-commerce countries with CRM activation - Dedicated platforms management Digital projects management (briefing, pitch, follow up, budget, timing, contract) : - Management of digital tools based on client and digital experience - Management of the online brand visibility with wholesalers’ network (retail online network) Roll-out of e-commerce in new markets & new tool implementation - Coordination and project management
Contact Center - Follow-up on quantitative and qualitative objectives - Ensure quality of service and expectation - Manage Contact Center to improve conversion and clients' experience - Provide support to the different markets regarding training, processes, tools, system enhancement E-commerce - Identify business opportunities on website - Manage e-commerce project to improve conversion and clients' experience - Optimize e-commerce activations levers as digital media, newsletters, UX, website - Define e-commerce products and e-merchandising - Analyze behavior of user on tools as Content Square, Live Chat and Google Analytics - Coordínate actions and tools with Social Media team - Agile methodology Systems - Assist to optimization of Contact Center and E-commerce tool as SAP, CCFE, JIRA - Participate to testing session on SAP with Front-end tests and end-to-end test
Recruited from Etam's global search for 7 International E-Commerce Managers to lead French lingerie brand Undiz into new and high potential markets - E-merchandising Localise and merchandise undiz.ch to create a relevant, tailored offering for Swiss customers. Tool used: Salesforce (Demandware). - Social Media Create overall marketing strategy including development of organic (SEO) and paid social media (SEM) campaigns with Facebook Ads and Google Adwords. - Community Management Design a community content strategy on social network as Facebook. - Influencers & PR Organise local event and create a regional influencer program, and launch marketing activations with macro influencers and micro influencers. - Launch of 3 languages website Initiate new processes for website in 3 national languages (FR, DE, IT) in the aim of increasing traffic and conversion rate. - Reporting, PnL and budget management Report of KPIs and ROI. Manage and maintain regional marketing budget (weekly and monthly). - Swiss E-Shop: http://int.undiz.com/fr_CH/accueil About the experience on France 2: https://www.youtube.com/watch?v=vOlWlFuxv-w http://video-streaming.orange.fr/tv/bon-couts-un-recrutement-culotte-VID0000002jJZ6.html
Website - Manage website content for all pages in EN, ES and FR - Brief on content planning and strategy with digital team - Create and test promotionnal campaigns as codes, gift with purchase, etc... Newsletters & eCRM - Coordinate with digital team the development of emailing planning (Creative, Copy, Marketing, Supply, Legal, etc.) and the execution of the campaigns (tests, approvement, etc...) - Ensure eCRM campaigns - Coordinate with Product Manager on product assortment Copywriting (EN, ES and FR) - Edit copywriting for website and newsletters content - Create product descriptions - Translate copywriting for website, newsletters and product descriptions