Helsinki, Uusimaa, Finland
I am a curious designer with a diverse educational background, specializing in visual communication and user experience. At present, my primary focus is on digital commerce, where I thrive at the intersection of digital branding, user interfaces, service design, and user research. At IONA, I lead our experienced design team, specializing in digital commerce solutions. As a designer, I bring: • A marketer's, conversion-driven mindset • An analytical approach to creative problem-solving • Focus on the user experience whatever in the making Some of the brands I have worked with: Marimekko, Harvia, Polar, Finnish Design Shop, E.ON, Nordea, BMW, Telia, Fortum, Mandatum, Alamy, K-Rauta, Lappset, Elisa, MacGregor, and Andritz.
IONA helps brands sell more online with next-generation strategies, customer experiences and composable commerce solutions. As the lead designer in our dynamic team of five, I play a pivotal role in tasks ranging from conceptual design to UI implementation, and from customer journey mapping to conducting user interviews. My clients include: Marimekko, Elisa, Novita, Alamy (UK).
Working as a freelance designer for various clients from entrepreneurs to medium-sized businesses. Projects have included visual identities, web design, infographics, ads, and concept design.
Main responsibilities: UI and UX design. Also, gained experience in e.g. e-commerce and growth hacking. Main clients: Kesko, Telia, Halebop, and Fortum.
Client work at the intersection of mobile app design, web design, and concept design. Main clients: E.ON and BMW. Also taking part in designing and building the working culture of a relatively new site of Futurice. –––– An expatriate in Stockholm 10/18 – 03/19. ––––
D11 Helsinki is a management consulting and marketing agency for new growth in the connected age. We boost our client's business by aligning the strategy with marketing and design capabilities. We help our clients in finding their own unique voice and a vision, and by strengthening their relationship with their customers. At D11 Helsinki I worked in advertising, marketing and concept design related projects. Our team designed marketing campaigns, brand identities, websites, product launches and customer promises to name a few. I was also responsible for visualizing strategies, infographics, presentations, white papers and other print and digital applications for management consulting cases. Besides developing my design skills, I acquired a sense of business development. Main clients: S-Pankki and FIM.
Besides writing my thesis I worked as a part-time in-house designer taking part to the design development of the product of MaaS Global: the Whim application. I also designed the visual identity and website of MaaS Global. The thesis: User Involvement in the Early Stage of Digital Service Design: Case Maas Global The methods and practices included user tests and interviews, co-creative workshops, an online survey and an alpha users’ test phase. The role of design expertise was emphasized in planning and implementing the practices of user-designer interaction as well as in leveraging the findings in service development.