Paris, Île-de-France, France
Currently serving as a Partnership Activation Manager at Fédération Française de Tennis, with over four years of experience managing sponsor accounts for major global events like Roland-Garros, Rolex Paris Masters, and Alpine Paris Major. Core competencies include account management, partnership activation, and event coordination, ensuring partner satisfaction and seamless delivery of contractual rights. Dedicated to fostering productive relationships with sponsors and optimizing their engagement at prestigious events. Known for adaptability, organization, and a collaborative approach, contributing to the success of high-profile sports partnerships and activations.
Working on the FFT's major events (Roland-Garros - Rolex Paris Masters - Alpine Paris Major). My main role is to manage various sponsor accounts such as : • Roland-Garros : Mastercard - ENGIE - Schweppes - Adecco (2023-2025) - ISDIN - Hespéride - JCDecaux - Europe 1 • Rolex Paris Masters : Veolia - Eurosport - Le Parisien - Taittinger - Parmigiano Reggiano • Alpine Paris Major : Greenweez (Namer : 2022-24) - Veolia - ISDIN - Apérol (2024) - Le Parisien - ENGIE I was also working on the federal accounts and the National Tennis Cup in 2022 and 2023.
Organised by the French Tennis Federation in collaboration with Qatar Sports Investments (QSI) and under the governance of the International Padel Federation (FIP), the Greenweez Paris Major Premier Padel is a global event welcoming the best padel players in the world in a padel version of Roland Garros stadium. For the first padel tournament held at Roland-Garros, I was in charge of the daily management of the partner account activations (major, premium, official, supplier, media) in order to deliver all contractual rights and maintain productive and beneficial partnerships. In particular: • Conception of sponsorship matrices to ensure the best monitoring of the delivery of partner rights. • Cross-working with the other departments to coordinate and ensure delivery of the rights included in the contracts. • Creation and implementation of partners' contractual rights : - Court visibility: LEDs, fixed panels, ball boxes, furniture, etc. - Digital visibility: social networks, official website and ticket office - Hospitality & Ticketing - In-stadium activation: partner booths, activation operations, etc. • Defining, deploying and monitoring partner activation operations during the event, such as: - « Espace relax Greenweez » - Greenweez filming - Renault Influencers Day - Clinic Padel partners
Infront, founded in 2003 but with roots going back to 1973, is a global leader in the sports marketing industry. Known for its high-end positioning, the company is a sports marketing agency with global expertise, offering a full range of specialized services dedicated to the sports market : media rights distribution, sponsorship, activations, consulting, hospitality and event organization. Within the marketing and sponsorship department of Infront Sports & Media AG, where I was principally working for the Stade Toulousain account, my main missions are : • Creation and updating of sponsorship offers for the club's partners and prospects: - Daily interaction with the agency and club sales teams (sponsorship, hospitality and activations) - Briefing, inter-service coordination, creation of sales brochures and order forms - Development and updating of product folders: ST Business Club, ST Féminine, ST endowment funds, CSR - Participation in the recommendation of 360° activations for sponsors Peugeot and Akka - Reporting for weekly sales meetings and monthly steering committees meetings • Conception of marketing offers for the Inside film of the Stade Toulousain and for the HSBC Sevens Rugby France • Management of the 25th anniversary announcement of the ST x Peugeot partnership: participation to the elaboration of a video film, recommendations for match sponsorship operations and social network communication • Monitoring and reporting on the delivery of the partners' contractual rights: Matrix of sponsorship rights, analysis of TV audiences and Nielsen visibility reports • Monitoring of sport business news and participation in the agency's consulting missions through benchmarks of best sponsorship practices
AS Monaco is a historic club of the French Championship, founded in 1924. With eight Ligue 1 titles, ten national cups and two European Cup finals (Champions League 2004, European Cup winners cup 1992), AS Monaco has one of the most impressive records in French football, a strong heritage and a bright future. Within the sales and partnerships department of AS Monaco, I had for mission to support the club's commercial and partnership teams through: • Conception of sponsorship and eSport offers • Monitoring and reporting on the delivery of partners' contractual rights (field and textile visibility, social networks) • Creation of tailor-made digital activations for partners • Synthesis and analysis of the spin-offs generated by the partnership with the club • Optimization of the club's LED system management tool • Elaboration, preparation and control of year-end delivery for partners • Translate all english sponsorship projects into french • Benchmarking: eSports, activations, naming of stadiums worldwide & hospitality
The Adidas brand has a long history and deep-rooted connection with sport. It’s broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional grass-root events and local sneaker culture. This has enabled Adidas to transcend cultures and become one of the most recognized, credible, and iconic brands both on and off the field of play. I had for mission to support the store and floor manager : • Manage a sales team • Analyze turnover, average basket and objectives • Manage recruitment interview about trainees and interim • Train new trainees and interim staff • Merchandising management • Project plannings • Manage stocks and re-stocks • Cash-desk opening and closing • Litigation management • Sell • Store opening and closing