Landshut, Bavaria, Germany
KEY EMPLOYERS : Brandt Schokoladen (Germany), Delica AG (Migros Switzerland), Midor AG (Migros Switzerland), Groupe Elsa-Mifroma (Migros Switzerland), Danone Austria, Reckitt Benckiser Austria, Nestlé Austria. Senior Sales Manager Export / Senior Business Development Manager KEY COMPETENCIES Define the commercial strategy, objectives and action plans with focus on strategic accounts, Develop the commercial plans for Private Label portfolio's with focus markets France, Germany, Austria, England, Spain/Portugal and Poland. Experience in multi-category sales strategies : Food and non Food. Negotiate contracts with Key Accounts and establish sustainable commercial partnerships, Lead and motivate teams/colleagues through ambitious projects : local sales platforms and distributors. STRENGTHS Perseverant, high negotiation skills, analytic and pragmatic, client and results oriented, proven successful and sustainable launch track record, Team leader with management experience, team player. LEADERSHIP People come first way of living and working. Fluent with French, German, English, Spanish.
As an Export Manager for Brandt Schokoladen GmbH, I am in charge of the definition and implementation of the Export strategy. With the aim to strongly develop the international private label business with new and existing customers with focus on European markets. Responsible for the definition of the international Export portfolio both for permanent and seasonal chocolate assortment categories. Recommandation of focus markets, clients, pricing and promotion strategy to our management. Direct responsibility for top accounts : assortment recommandation, negotiation of yearly contracts, implementation of pricing strategy, participation at key tenders. Close cooperation with key departments such as Product- and Projectmanagement, Sales support, Planning, Production, Controlling. With the aim to deliver best customer experience. Development of private label concepts as well as new product ideas based on market insights and customer demands. Participation at main exhibitions and client events in Europe : ISM, PLMA, ANUGA, SIAL.
Realization of personal projects : Work-Life balance on-going development through personal training, meditation and dedicated workshops.
Migros Group. Launch Delica AG in 2020 and implementation of the BU International. Business Development Manager / Private Label Export Multi-category sales with focus on Premium Swiss Coffee/Chocolate/Biscuits. 1) Coordination of sales activities in key markets : France, Germany, Austria, England, Spain, via sister companies and local distributors. 2) Negotiation with Top accounts in Europe : Leclerc, Carrefour, Edeka, Rewe, Kaufland, Spar, Mercadona, M&S. 3) Responsible of the sales mix : Turnover & margin objectives, budget & promotion planning, pricing strategy, new product Iisting. 4) Participation at International fairs : Plma, Anuga, Sial, Made. 5) Team management : local sales teams and distributors. Achievements COFFEE Leclerc Plantation (FR) : listing switch to NEW recycled ALU compatible caps and line extension Dolce Gusto compatible caps. Edeka/Netto (DE) : listing of NEW recycled ALU compatible caps. Kaufland (DE) : line extension Dolce Gusto compatible caps. CHOCOLATE Edeka/Netto (DE) : listing of regular and organic chocolate bars range “Swiss made”. Negotiations with Kaufland and Rewe. BISCUITS Listing of PL Premium biscuits range in France : Leclerc equador. Listing of PL Biscuits range in Germany : Rewe. Line extension of current PL Premium biscuits range at top accounts in France, Germany, Austria : Casino Délices, Carrefour Sélection, Aldi, Rewe, Spar Premium. Sales 2023 : € 35 Mio.
Migros Group Dairy (Elsa) & Cheese (Mifroma) categories 1) Coordination/implementation of sales activities in key markets : Germany, Austria, USA, Russia via sister companies and local distributors/agents. 2) Responsible of the sales mix : negotiations with Top accounts, Turnover & margin, budget & promotion planning, pricing strategy, new product Iistings. 3) Prospection of new clients in key markets. 4) Participation at international fairs : Anuga, Sial, Fancy Food Show. 5) Team management: Key Account Manager/Product Manager/Assistant. Achievements Launch of Mifroma USA (2011) : Sales 2014 : $ 17 Mio. with 20% MS (Nr. 2). Launch “Schweitzers” PL at Edeka SW in Germany (2011).Sales 2014€ 8 Mio.
PROTECH SAM (Monaco) is a producer and distributor of high-end car care quality products both for professionals and for end-consumers. With a strong position on the french market, the main distribution channel of ProTech's products is the specialized retail chain NORAUTO with around 210 stores all over France, selling full ranges of diverse products around CAR CARE and CAR SERVICES (www.norauto.fr). ProTech's leading sku's : wheel cleaner 500ml, fabric&carpet cleaner, plastic renovator, leather care... As a commercial manager (Sept 06-July 08), I was in charge of the marketing and sales agendas. The international development was the main focus for the SALES part, means a) lead and develop the existing clients and b) find NEW clients : professionals (the car industry) as well as the TRADE (eg Halfords in the UK. etc).