France
International Communication & Marketing Director Experience: - 25 years' experience in Corporate Communications, Brand Marketing & Digital Marketing - in Automobile, Flooring and Telecom industries - in SMEs and multinational companies, in Public and Private sector - in China, Europe, USA, Latin America. Main skills : - Development & execution of Marketing and Communication strategies. - Counsel to senior leadership. - Crisis Management. - Brand positioning & Brand image building. - PR & Media Management. - Digital Brand Content, Social Media & Influencers Management. - Sales & Business Development - Management of international teams. - Fluent in English, French, German, Italian, Spanish, Portuguese, Polish.
- Design and execute a global Communication strategy to promote Eramet transformation into a leader on critical metals for the energy transition (Lithium, Nickel, Manganese), support the social acceptance of its operations in hosting countries and explain its financial results to markets. - Management of all external, internal, managerial and digital communications for the Group. - Design and roll out of a new brand signature and a new employer brand. Multichannel communications to promote Eramet CSR commitments and action plans “Act for Positive Mining”. - Major plant opening events (lithium extraction in Argentina, batteries recycling in France). - Crisis management related to controversies and complex political environments (Gabon, Indonesia, Argentina, Senegal, New Caledonia). - Team management (15 people) + Management of a global communication network (35 people).
I founded Héron Vert to bring SME Executives the Marketing and Communication skills that they need to develop their business. My customers were operating in various industries : Health, Construction, Consulting, Finance, Renewable Energies,... I assisted SME Executives from strategic thinking to operational implementation.
ROLE: - In a changing and complex environment, I designed and executed global Communication strategies to increase Gerflor brands / products / services awareness and attractiveness towards Media, Influencers, Customers and Business Partners (Specifiers, Distributors, Installers). ACHIEVEMENTS: - New brand positioning proposed and rolled out for major Gerflor brands. - New storylines and upgraded activation of Business, Sport & Design Media. - New strategy for Web, Social Media and Influencers resulting in a strong improvement of Gerflor digital visibility : Facebook +80%, Instagram +176%, Linkedin +207%. - New key messages and communication tools for Corporate, Environment and CSR topics. - Innovative launch campaigns on Sport and Home categories. - New partnerships proposed with cultural institutions (Musée des Confluences). - Building and management of a new team of 8 people.
ROLE: - In a difficult economic context (return to break even, Brexit), I designed and executed a global Marketing strategy to develop Lotus models awareness & attractiveness, using products, storytelling and brand heritage. - Increased Lotus presence in Media & Social Media - Improved Marketing budget efficiency ACHIEVEMENTS: - Strong improvement of Lotus purchase funnel: Website visitors +32% ; Leads generated +33% ; Retail sales +24%. - New approach towards Media and Influencers focused on Lotus visits and driving experience. - New editorial planning with upgraded content. - Strong organic growth of Social Media followers : Facebook +12% ; Instagram +110% ; Twitter +16% - Negotiation of an innovative partnership with Paramount Studios : limited edition Evora 400 Ghost in the Shell + Facebook contest in 12 countries. - Successful launch of 3 major products (new Elise, Exige Sport 380, Evora Sport 410). - Successful return of Lotus in the USA (launch of the Evora 400, retail sales boost marketing plan). - Merchandising & Licensing revenues : + 12%. - Management of a team of 6 people.
ROLE: - Clarified and refined the new brand positioning of Citroën after DS spin off. - Prepared the launch of new vehicles. ACHIEVEMENTS: - Proposal of a new Marketing strategy focusing on Emotional content, Social Media and PR. - Design and execution of a new visual identity for the Brand. - Positioning and launch preparation of 5 new vehicles and 2 Concepts Cars. - Proposal and validation by the CEO of a new Naming strategy for Citroën cars. - Proposal and negotiation of new Partnerships for the brand (C4 Cactus Rip Curl, Saxo-Tinkoff cycling team). - Management of a team of 10 people.