Seneffe, Walloon Region, Belgium
I am a Sales Marketing Consultant helping consumer goods companies accelerate commercial performance, strengthen their market positioning, and turn strategic ambitions into measurable business results. Former member of the Executive Leadership Team at Nestlé Waters Benelux, I bring extensive experience from international blue‑chip FMCG organizations, combining strategic leadership with hands‑on commercial execution. I support brands in designing robust commercial capabilities, optimizing go‑to‑market strategies, and driving profitable growth across retail, modern trade, and e‑commerce channels. Core Expertise • FMCG sales strategy & business development • Trade marketing, category management & shopper activation • Key account management & negotiation with major retailers • Market analysis, portfolio & competitive strategy • Product launches, channel development & operational execution • Commercial performance tracking, KPI leadership & ROI improvement • Cross‑functional management in international environments What I Bring Having operated at executive level within a global consumer goods organization, I have managed complex commercial challenges and delivered sustainable growth across multiple categories and customers. I bring a strong understanding of retailer expectations, shopper behaviors, distributor dynamics, and the end‑to‑end commercial value chain.My approach is analytical, pragmatic, and collaborative. I work closely with teams to identify growth opportunities, enhance commercial processes, and implement strategies that deliver tangible, lasting impact. Typical Achievements • Accelerating revenue growth through optimized sales strategies and new market development • Leading successful product launches across multiple regions and customer segments • Strengthening retailer partnerships and improving in‑store & online brand performance • Enhancing commercial efficiency through better tools, processes, and KPI frameworks If you're looking for a consultant with international FMCG expertise — and a proven ability to convert strategy into business results Iwould be happy to connect and explore how I can support your commercial ambitions. 📩 Feel free to reach out for discussions or consulting requests. +32 478 30 41 33 [email protected]
Freelance Senior KAM supporting Carrefour Eureca by leading negotiations, optimizing assortment & promotions, and driving profitable commercial execution.
Providing category management leadership by shaping category strategies, optimizing assortment & shelving, and supporting retailers and brands in driving growth and shopper conversion.
Member of the Nestlé Waters Executive Leadership Team. Led the Commercial Development function and partnered closely with Sales & Marketing to build and execute long‑term strategic direction and short‑term commercial growth plans across all Benelux channels. Accountable for category strategy, portfolio management, pricing, trade investment, and the full activation ecosystem with a strong focus on ROI, profitability, and operational excellence. Key Responsibilities & Achievements • Defined country and channel priorities by aligning marketing, category, and sales objectives into a unified Benelux commercial roadmap. • Developed and deployed the commercial plan (category, channel & portfolio strategy) in collaboration with international business units. • Provided continuous insights on category trends, channel dynamics, and shopper behaviour to guide strategic decisions at leadership level. • Oversaw the design and execution of promotional plans, trade campaigns, and in‑store activation programs; managed an annual commercial investment budget of >€10M. • Built and maintained distribution priorities, merchandising principles, and execution guidelines for the field sales organisation across all channels. • Led Sales Revenue Management initiatives including pricing strategy, assortment optimisation, promotional ROI, and P&L contribution management. • Acted as a key business partner within cross‑functional governance, driving strategic planning and performance management at Benelux leadership level. • Strengthened collaboration between Sales, Marketing, Finance and Supply Chain to ensure consistent strategy deployment and commercial impact. Core Skills Strategic Thinking • Sales & Marketing Expertise • Revenue Management • Category Management • Trade Marketing • Commercial Planning • Analytical Insight • Senior Stakeholder Management • Cross‑Functional Leadership
Setting up a channel and category management structure at Nestle waters Benelux.
Managed the confectionery business for Delhaize, Colruyt, Provera and Makro, leading negotiations, joint business planning and commercial execution. Supervised the Out‑of‑Home channel (team of 2) and acted as commercial coordinator for Provera across all Nestlé categories. Key Achievements • Led commercial strategy and negotiations for top Belgilux retailers. • Improved distribution, visibility and promo performance across priority accounts. • Managed OOH business and guided a team of 2 to deliver channel growth. • Ensured cross‑category alignment and unified negotiation strategy for Provera.
Customer Management of Carrefour, Delhaize, Colruyt, Provera, Intermarché, Mestdagh for both categories. Commercial Coordination of Provera Group at Nestle Belgilux level. (all categories)
Managed the commercial relationship with Cora, Match & Louis Delhaize (Provera Group), overseeing negotiations, business planning, and in‑store execution to drive category performance and profitable growth.
Group Category Manager: team of 4 Category manager