Berlin Metropolitan Area
NRJ / ENERGY NOSTALGIE / RADIO NOSTALGIA NRJ HITS TV CHÉRIE FM Brand strategy and positioning Brand implementation in new territories Development and monitoring of corporate identity and graphic guidelines Creation of BtoC and BtoB campaigns (TV,cinema, print, social media, web) Overall responsibility for marketing and media budgets Development of national and international marketing cooperations (events, media, movies, etc…)
Strategic analysis for development department (mandators, radio participations) Marketing (briefing of agencies and media planning) Implementation of a pan-european offer
Marketing, research Analysis of daily TV ratings Media planning and issue of sales documents