Switzerland
Skilled in crafting and executing impactful omnichannel marketing strategies to drive operations and business growth. Proven track record in generating multimillion-dollar marketing qualified pipelines, launching go-to-market initiatives, and identifying new market opportunities. Expert in digital marketing execution, CRM, and customer engagement across Home Care, Hospital Care, Pharmacy, and Medical Devices (RX, GX & OTC). Adept at leading/coaching sales, Marketing and cross-functional,teams with strong capabilities in storytelling and delivering results in fast-paced, cross-cultural environments.
In charge of GenAI Transformation Roadmap & Adoption Strategy for healthcare accounts. Working on: AI strategy for Omnichannel personalized content creation & augmented business process transformation
Oversee French speaking countries business development and devise Omnichannel Strategy for International markets. Monitor execution and continuously tracks to improve performance across every channel. Build and maintain professional relationships with clients, employees, and stakeholders. • Steered marketing automation platform, such as Hubspot integration with Sales force.com deployment. • Developed French and Swiss go to market Strategy and first partnership with key medical centres (6).
Served as in charge of co-ordinating Medtronic BUs defining Go-to-Market and Omni channel strategy, including Diabetes, Cranial and Spinal BU digital strategy. • Successfully devised and implemented business unit digital marketing strategy. • Coached and trained digital marketing team on key policies and procedures across EMEA.
Part of the Business transformation & Customer Experience team in charge of : HCP’ integrated Omnichannel strategy to maximize business results by complementing Field Force promotional effort HCP Remote Sales & digital engagement Strategy providing best-in-class customer experience for HCPs and generating demand/Leads for field sales team
In charge of designing and executing digital and commercial transformation leveraging Go-to-Market Strategy optimizing Customer experience for ENT Business Unit as a Pilot for Restorative Division: • Delivered an Integrated Omnichannel Marketing Strategy with operating model nominated finalist for Medtronic Excellence Award •Drove Go To Market changes enlarging Marketing responsibility to demand generation leveraging Marketing Automation capabilities to generate leads with Country multi-channel digital campaigns shortening sales cycle to drive sales team efficiency. •Designed an operating model for Country eCommerce, Remote Sales team hiring, optimizing country mix between Remote Sale, Sales Rep and Technical Consultant capabilities managing Marketing Qualified Leads using Sales Force.Com CRM to manage customer Opt-in and data, KPIs to drive EMEA Lead Management Excellence • Hired 11 Remote Sales Representative and aa EMEA digital team of 5 member
o Created Swiss affiliate o Built a team up to 7 consultants, o Acquired (Global RFP) and Managed Key Accounts such as Galderma, Procter & Gamble, TEVA, Alexion, Nestlé or Dentsply. o Designed & launched 50+ Global Integrated multichannel Digital Marketing campaigns for Rx, Gx, OTC, VMS and FMCG products o Localized Global campaigns & tool kits for Sales & Marketing teams in 55 countries =>> Grown consulting, training, change management, project management sales from 0 to 2 M$
o Defined infusion pump & disposable Category EMEA Strategy (150 M$) turning market trends, customer needs & behaviors into strategic insights o Launched a neo natal enteral nutrition & a ICU infusion pump o Launched connectivity products & services program o Executed strategy in EMEA & APAC => Delivered product global launches on time & budget worth12 M$ incremental sales in 3 years