Laurens van der Lof

About

Key Achievements current job 1. Led Bierens' expansion into 30 countries, driving 289% international growth through SEM, PPC, and automation. 2. Transformed multiple teams into agile, data-driven growth engines for quicker decision-making. 3. Mentored 15+ trainees, developing them into local SEO specialists. 4. Improved NPS score to 41. 5. Launched innovation projects like Bierens Lab, Hackathons, and NLP/predictive modeling for Terms & Conditions. 6. Awarded "HR Movie of the Year" (Czech Republic) for creative talent development leadership.

Experience

• Member of Executive Board | General Management focus on Commerce & Tech at Bierens Incasso Advocaten
  Jan 2019 - Present · 7 yrs 7 mos

  General Management focus on Commerce & Tech

• Owner at Vanderlof Marketing Consultancy
  Jan 2020 - Present · 6 yrs 7 mos

• Marketing Manager at Bierens European Collection Attorneys
  Dec 2014 - Jan 2019 · 4 yrs 2 mos

  As VP of Marketing I design, build and run strategies, teams, campaigns and ways of working that drive our exponential growth. My teams drive demand creation strategies and span Analytics, PR, performance-, ATL-, BTL-, content- and social-media marketing disciplines. The increase of new clients was significant in 2016 by 156,72%. In addition growth via our websites accelerated by 187,94%. I have been in charge of the expansion to more than 15 new European markets. In addition our already existing markets have showed significant improvements due to our work. Currently we are generating over 1000 new clients per year via our marketing channels www.bierensgroup.com/nl

• Marketing Advisor for Management Team at Euronext
  May 2013 - Dec 2014 · 1 yr 8 mos

  • Representing the Amsterdam Stock Exchange in collaborations with partners. • Leading investor awareness marketing campaigns for IPOs (including Gong Ceremony, fact sheets, press releases, and AEX.nl). • Developing and executing investor awareness marketing campaigns targeting retail investors (such as the Beurs Experience and educational programs). • Building relationships with external stakeholders through exclusive events and networking opportunities.

• Business Development at NYSE Euronext
  May 2013 - Nov 2013 · 7 mos

  • Research: qualitative & quantitative among customer segments to improve & extend Euronext’s financial community • Developed service extensions in collaboration with director business development to increase number of IPO’s / foreign dual listings • Result: Improved perceived value and perceived service quality of Euronext services among customer