Ghent Metropolitan Area
Strategic marketing and business professional with a strong foundation in marketing and economics, and a deep interest in behavioral economics and psychology. I have built and scaled brands and marketing organizations across both SMEs and large corporates, leading rebrandings, omnichannel strategies and e-commerce growth. My experience spans brand strategy, data-driven decision making, stakeholder management and P&L responsibility. I combine analytical thinking with creativity, and strategy with hands-on execution. Always focused on measurable impact, customer relevance and sustainable growth.
Quatra is an incredibly fast growing Belgian family owned company that collects used oils and recycles them into the main ingredient for biofuels. Growing about 50 percent per year over the last years, it has evolved from a small local player about 15 years ago to one of the biggest companies in this space in the world, being active in about 11 countries and employing close to 1000 people.
AVA is a Belgian industry leading retailer that specializes in celebrating the best moments in life. It is active in B2C and B2B, and manufactures some of it’s own products. AVA operates 53 physical stores and 3 webshops in Belgium and Luxembourg with a turnover of over 100 million euro. As the Director of Marketing & eCommerce I lead a team of 11 enthusiastic professionals to create a strong omnichannel story for AVA.
Colruyt Group operates in the food and non-food distribution sector and employs around 30.000 people in Belgium, France, Luxembourg and the Netherlands, with a turnover of EUR 9.5 billion (16/17). This includes Colruyt, Okay, Spar, Bio-Planet, Dreamland and Coccinelle, amongst others. As Strategist I devise strategies for all companies of the Colruyt Group, follow economic and market evolutions, and use these insights to develop innovative plans on the level of Brand, Marketing & Communication.
IGW is an industry leading provider of transmission solutions with around 3000 employees in Belgium, China, the United States, Romania, the Czech Republic and India. It is part of the BMT Group, an industrial family-owned holding with various companies which are global market leaders. As Communication Officer at IGW I work in close cooperation with the CEO to determine and implement all things concerning communication and branding. This embodies a wide range of activities; from marketing communications in traditional print media, over our digital strategy, to trade fairs and product branding. I also coordinated the implementation of our rebranding to IGW, from visual aspects such as website to the international legal protection of our brand.