The Randstad, Netherlands
Provalliance – Europe’s largest operator of Hair & Beauty salons – acquired in 2017 and 2018 various chains in the Netherlands and merged these into largest market company outside France (see my previous role as CEO at Wave International). After three years of decline since the merger, requested by new owners to come back and help to transform organization in order to make it ‘one’ and bring company back to growth thru innovation and reigniting commercial development. Brought franchise brands back to profitable growth and restructured owned stores to healthy, growing base.
As a member of the Supervisory Board, I was requested by the Founders of Salsa Shop to step in temporarily as CEO and guide the company thru challenging times due to COVID. Built a strong and resilient foundation thru both organizational adjustments, as well as fundamental changes in consumer proposition. This led to growing the company faster than the 'fast casual' market and building a strong foundation for further expansion.
Storegear is the Dutch leader in orderpick and delivery software offering Retailers solutions that lead to more efficiency and flexibility in the last mile
Leading digital transformation to integrate existing digital platforms and develop new products that lead to new (data driven) revenue streams. New developed unified commerce platform led to exceeding all business targets within two years after launch: 1. Triple Unique fan profiles in database 2. Double eCommerce Merchandise sales 3. Unlocking new revenues streams thru Ajax' proprietary ticket marketplace