Laurens van de Rotte

Chief Supply Chain Officer

New York City Metropolitan Area

About

I am a business professional who thrives on driving business performance with a clear strategy and an engaged and winning team. I have a passion for developing people & teams, and for entrepreneurship, especially in the cross-functional area of Supply Chain, Sales, and Route-to-market.

Experience

  • Chief Supply Chain Officer at Reyes Beverage Group
    Apr 2026 - Present · 4 mos

  • Senior Vice President, Chief Operations Officer at HEINEKEN USA
    Sep 2018 - Apr 2026 · 7 yrs 8 mos

    + Management Team member HEINEKEN USA + Responsible for driving end-2-end supply chain performance HEINEKEN USA

  • HEINEKEN International (18 yrs 2 mos)
    • Director Customer Service & Logistics Europe
      Jul 2015 - Sep 2018 · 3 yrs 3 mos

      + Responsible for driving end-to-end supply chain performance and developing high performing teams in 22 countries in Europe + Cross-functional agenda + Annual spend of 1.1B€

    • Regional Logistics Director HEINEKEN Central & Eastern Europe
      Jun 2013 - Jul 2015 · 2 yrs 2 mos

      + Responsible for driving end-to-end supply chain performance and developing high performing teams in 14 countries: Austria, Belarus, Bulgaria, Croatia, Czech Republic, Export, Germany, Greece, Hungary, Macedonia, Poland, Romania, Russia, Serbia, and Slovakia + Cross-functional improvements in customer service & customer collaboration, logistics operational excellence, S&OP, sourcing, and sell-out & peak shaving + Annual spend of 337M€, 185 warehouses and depots

    • Global Distribution & Logistics Development Director
      Sep 2010 - May 2013 · 2 yrs 9 mos

      + Globally responsible for developing and deploying logistics improvement programs in HEINEKEN supply chains in Europe, Americas, Africa, and Asia. + High performing team of 26 direct reports with 13 different nationalities

  • Supply Chain Strategy Lead at HEINEKEN Digital Commerce Europe
    Mar 2018 - Jul 2018 · 5 mos

    Management Team member of HEINEKEN funded start-up entity that drives the setup and improvement of a B2B e-commerce business in European markets. The role was focused on driving the supply chain e-fulfilment strategy and a number of business development activities.