London Area, United Kingdom
Everything you've been taught about getting more women into leadership is wrong. It's not about more training. More confidence workshops. More frameworks for "showing up." Senior women don't have a skills problem. They have a rules problem. Rules nobody handed them. Rules they absorbed from the rooms they quietly observed now and the lessons they got way back then, the moments they learned that being too direct, too ambitious, too certain cost them something. Rules like: Be direct. But don't threaten their comfort. Be ambitious. But don't be too much. Earn likability before you earn respect. And above all, be a good girl. You've been following these rules so long you've told yourself they're just your personality. They're not. They're instructions. Written by a system that needed you manageable, compliant and small. And here's what that costs her every single day: she knows exactly what she wants to say in that meeting. She knows the boundary she needs to set. She knows what she wants to ask for. But before she does any of it, she runs the calculation - how much of this rule do I need to follow right now, and how much can I bend it before it costs me? That calculation is exhausting. And it is eating her alive. I spent 15 years in the same rooms - senior roles at Amazon and Disney, often one of only a handful of woman. Running the same calculation. Until I stopped. Not because I got more confident but because I refused the terms. →I set boundaries without apology. →I asked for exactly what I wanted without softening it first. →And I got promoted within a year. Then I built a methodology around it. 💥The Unwritten Rules - a free five day audit - shows senior women the rules they've been following so clearly that going back becomes impossible and disobedience becomes the only option. 💥The Power Code - a 90 day transformation - is where the full deprogramming happens. 90% of clients promoted or in higher-paid roles within 6 months. Not because they learned new skills. Because they learned how to break the rules not meant for them without the trade off. This isn't about fixing them. They were never broken. It's about showing them the rules - so they can finally stop using them as their reasons not to. ↓ Start with The Unwritten Rules. Free. Five days. No performance required. Grab it from my featured section.
The Female Leadership Consultancy.
The Hoxby Collective is a curated community of 400+ associates (and counting) across 42 countries with sector expertise in multiple industries. We provide specialist teams to deliver client work across admin, marketing, operations, hr, finance and innovation. For more information, see http://www.hoxby.com
Promoted to lead newly created team of three, managing strategy and creative for all major TV show campaigns across EU. ● Successfully launched campaigns for 120+ new TV shows/movies across UK, DE, FR, IT and ES. ● Developed and delivered campaign for PV EU’s first ever live sports venture (Bundesliga), ● Drove worldwide marketing efforts for multiple successful show launches including American Gods, The Purge, Marvelous Mrs Maisel and Marvel’s Cloak and Dagger. ● Managed strategic planning, acquisition, engagement and retention of Prime Video’s youth audience / 18-24s
The third member of the AU launch team and the first marketing hire in place for 12 months. Led all marketing efforts to exceed ambitious targets for acquisition. ● Drove the marketing function to improved efficiency and monthly uplift on acquisition growth. ● Owned strategy and implementation for all marketing channels online (SEM, mobile, paid display and SEO) and offline (ATL, PR, and Social). ● Identified new marketplace opportunity in NZ and executed go-to-market plan. ● Ongoing analysis of performance results, implementation of improvements and reporting up to SVP level. ● Seconded to Tokyo to work with JP team on improving performance within marketing channels, identifying areas for short term gains and creating a long-term plan to meet full year KPIs.