York, Pennsylvania, United States
Creative analytic with focus areas of content management, accessibility, UX/UI, product innovation, project management, communication ethics and multi-channel marketing with experience in team building, brand management, human-centered design, product ownership, art direction, donor relations, volunteer engagement and event logistics.
Department of Information Systems Technology, eGovernment Services • Developed and managed content for award-winning, nationally recognized Chesterfield.gov, collaborating with content contributors from more than 50 partner divisions, departments and offices • Developed hundreds of mobile responsive, translatable, logic-based accessible online forms that gather information that meets both applicant needs and staff approvals/workflows • Project lead, accessibility initiative: Audit digital content for Department of Justice (DOJ) Americans with Disabilities Act (ADA) requirements, increasing overall accessibility compliance by over 25% (rated 95%+) • Project lead, Chesterfield.gov refresh: Data-driven multi-year navigation and content audit (content hierarchy, search engine optimization, digital asset management, design for mobile), January 2022 to May 2024; Site content consolidated, not eliminated - site map from 4,000 pages to 400 pages (90% reduction) • Developed/instructed staff classes: Communication Ethics and AP Style; ADA and Digital Communications • Coordinated and composed annual Digital Counties Survey submission; 1st place county in the 250,000-499,999 population size Awards and Honors Digital Counties Survey - Center for Digital Government - 250,000-499,999 Population Category • 2025 - 1st Place National Association of Government Web Professionals (NAGW) Pinnacle Awards • 2025 - Excellence in Digital Innovation and Engagement: Planning Pending Cases Application Government Experience Awards - Center for Digital Government • 2025 - 5th Place County National Association of Counties (NACo) Achievement Awards • 2025 - Contact the Library Virginia Association of Counties (VACo) Achievement Awards • 2025 - Planning Pending Cases Application Virginia Commonwealth Technology Awards • 2025 - Innovative Use of Technology: Planning Pending Cases Application • 2025 - IT in Serving the Customer and Business Award: Digital Access for All Initiative
Department of Information Systems Technology, eGovernment Services • Project lead, accessibility initiative: Audit of all digital content to meet Department of Justice (DOJ) Americans with Disabilities Act (ADA) requirements for April 2026 deadline (for populations 50,000+); Overall accessibility compliance of Chesterfield.gov has increased from approximately 72% to 95%; More than 100 PDF forms converted • Project lead, Chesterfield.gov refresh: Data-driven multi-year navigation and content audit (content hierarchy, search engine optimization, digital asset management, design for mobile), January 2022 to May 2024; Site content consolidated, not eliminated - site map from 4,000 pages to 400 pages (90% reduction) • In collaboration with content contributors from more than 50 partner divisions, departments and offices, develop and manage content for award-winning, nationally recognized Chesterfield.gov • In collaboration with Information Systems Technology leadership, coordinate and write annual Digital Counties Survey submission; 1st place county in the 250,000-499,999 population size for 2024 • Developed and instruct the county’s Communication Ethics and AP Style class; co-instructor of county’s ADA Compliance and Digital Communications class Awards and Honors Digital Counties Survey - Center for Digital Government - 250,000-499,999 Population Category • 2024 - 1st Place • 2023 - 4th Place Government Experience Awards - Center for Digital Government • 2024 - 2nd Place County National Association of Government Web Professionals (NAGW) Pinnacle Awards • 2024 – Pinnacle and Member’s Choice – Chesterfield.gov • 2024 – Excellence in Digital Innovation and Engagement Virginia Commonwealth Technology Awards • 2023 - Innovative Use of Big Data and Analytics: Analytics Wrapped Initiative CivicPlus Civic Experience Awards • 2024 - Bronze Winner • 2023 - Bronze Winner dotCOMM Awards • 2024 Gold Winner - Overall Government Website • 2024 Gold Winner - Best Website Redesign
Department of Information Systems Technology, eGovernment Services • Project lead, Chesterfield.gov refresh: Data-driven multi-year navigation and content audit (content hierarchy, search engine optimization, digital asset management, design for mobile), January 2022 - ongoing; Site content consolidated, not eliminated - site map reduction • In collaboration with content contributors from more than 50 partner divisions, departments and offices, develop and manage content for award-winning, nationally recognized Chesterfield.gov • In collaboration with Information Systems Technology leadership, coordinate and write annual Digital Counties Survey submission; 3rd place county in the 250,000-499,999 population size for 2022 • Developed and instruct the county’s Communication Ethics and AP Style class; co-instructor of county’s ADA Compliance and Digital Communications class Awards and Honors Digital Counties Survey - Center for Digital Government - 250,000-499,999 Population Category • 2022 - 3rd Place
• Developed and implemented a comprehensive marketing plan to promote, enhance and cultivate interest and participation in programs, services and facilities offered by University Student Commons and Activities • Coordinated and oversaw brand management and art direction for web, departmental publications, electronic media systems, social media accounts (including Facebook, Flickr, Instagram, Snapchat, SoundCloud, Twitter, YouTube, and WordPress blog) and strategies to increase facility and program attendance • Established marketing identification code system and file management • Developed and maintained a marketing unit by hiring, training and providing professional development opportunities for direct reports in areas of graphic design, public relations, social media administration, photography, videography, music/sound composition and web design • Piloted student onboarding and training and established levels of advancement • Acted as brand liaison to the department by staying current on all university policies and laws surrounding accessibility (ADA), copyright and technology regarding communications • Cultivated and managed mutually-beneficial business relationships with external vendors • Troubleshot digital signage system with both university and external vendor contacts • Assisted departmental units in creating marketing/communications plans for events, initiatives and operations that intentionally focus resources based on targeted audiences and desired outcomes with respect to time, budget and personnel considerations • Coordinated, planned and implemented departmental special events, including digital logistics, space reservations, technology support and security and manage programmatic budget and fiscal responsibilities • Member of vcu.edu web governance committees, charged with ADA compliance conversion
Managed programming and events from contracts and logistics to technical implementation and organizing volunteers for over 50 events annually; Supported board and all committees by maintaining and updating databases, records, minutes, and materials; Upheld bylaws and oversaw amendments in accordance with mission; Assisted members in understanding and utilizing Club resources and membership benefits; Designed, drafted, and produced annual yearbook, biannual newsletter, and weekly email updates; Administered, maintained, and updated website; Monitored technology needs, performed basic troubleshooting, and provided technical support for staff, meetings, and events; Researched and recommended technical upgrades and equipment purchases; Liaison to speaker bureaus, printing services, technology support, A/V equipment provider, and other vendors
Designed and implemented strategic communications, including media outreach campaigns, press releases, and Q&As; Developed analytics and reports to demonstrate the quantitative value of campaign results; Generated media lists for targeted efforts; Researched and analyzed potential of breaking news and cultivated opportunities for clients; Liaison to accounts
Acting National Sales Manager: Responsible for management of Independent Sales Representatives, including performance, development of ideas, and the provision of selling tools; Assisted in product line development, sourcing products, managing of the pricelist, and in maintaining pricing; Liaison to accounts; Exhibitor at trade shows, markets, and exhibitions