New York, New York, United States
I am a highly motivated Artistic Designer, leading design management and development from conception to follow through. Conceptual in nature, analyzing trends and innovations and designing elevated products. Work cross-functionally with merchandising and product teams to develop handbag and ready-to-wear product lines. Identify opportunities for process improvement and resolve complex design issues with innovation and practical solutions. Please view my website for my portfolio. www.laurenkovin.com
• Identified and presented seasonal style trend direction to VP and Director. • Researched fabric, trims and style ideas for all collections and collaborations. • Worked on several collaborations: Alber Elbaz, Nintendo, Mr. Men, Hershey’s, Paul & Joe, Minions, Coke, Pokémon, X-Girl, Crayola and many more. • Partnered with merchandising to set seasonal framework and ensure creative ideas and business goals are in tandem. • Ensured product was consistent with market trends and cost while maintaining the LeSportsac brand integrity and business strategy. • Presented collection with VP and Director at Market Week. • Adheres to cross-functional calendar. Deadlines were completed in a timely manner. • Approved and oversaw execution of tech packs and bag comments.
• Directly reported and partnered with DVP to develop key knitwear pieces, colors and concepts within each season. • Researched global, domestic and competitive markets identifying new trends, fabrics, trims and techniques. • Prepared seasonal overviews to upper management. • Partnered with merchandising to set seasonal framework and ensure creative ideas and business goals are in tandem. • Ensured product was consistent with market trends and cost while maintaining the Lou & Grey brand integrity and business strategy. • Worked collaboratively providing direction to yarn mills and factories for new and innovative yarns. • Presented collection at sketch review and with line presentations as needed. • Adheres to cross-functional calendar. Deadlines were completed in a timely manner. • Attended all meetings as required. • Approved and oversaw execution of tech packs. • Partnered on fit, ensuring consistency while maintaining original design esthetic
Understand company visions and initiate strategic initiatives with a unique point of view.
-Directly reported and partnered with DVP and SVP to develop key outerwear pieces, colors and concepts within each season. -Managed junior designers. -Researched global, domestic and competitive markets identifying new trends, fabrics, trims and techniques. -Prepared seasonal overviews to upper management. -Partnered with merchandising to set seasonal framework and ensure creative ideas and business goals are in tandem. -Ensured product was consistent with market trends and cost while maintaining the Coach brand integrity and business strategy. -Worked collaboratively providing direction to fabric development and trim teams for new and innovative fabric and trim development. -Presented collection at sketch review and with line presentations as needed. -Adheres to cross-functional calendar. Deadlines were completed in a timely manner. -Partnered on fit, ensuring consistency while maintaining original design esthetics.