Jacksonville, Florida, United States
As a strategic communications leader with 10+ years of experience, I help organizations tell their story, connect their people, and navigate change with clarity and empathy. My career has spanned healthcare, corporate and lifestyle environments, where I’ve guided digital transformation messaging, internal communications, and enterprise content strategies that make complex change feel approachable and human. I specialize in building communication ecosystems—whether through CMS migrations, governance frameworks, or UX-driven systems—that simplify how people access, share, and engage with information. Partnering across IT, HR, and business teams, I bring creativity and structure together to ensure every message not only informs but also inspires confidence and belonging. I’m recognized for creating scalable practices, analytics-informed engagement strategies, and inclusive messaging frameworks that strengthen community inside organizations. At the heart of my work is a belief that communication is more than words—it’s the bridge that empowers people to thrive through change. Currently, I’m excited to apply this expertise at the intersection of digital innovation and mission-driven communication—helping teams adapt, connect, and move forward together in today’s fast-paced environments.
Dirt Pros (a Happy Coast spin-off) 2023 – Present | Jacksonville, FL Building on Happy Coast’s foundation, I co-founded Dirt Pros, a spin-off specializing in multi-million-dollar contracting operations. At Dirt Pros, I merge digital transformation expertise with field operations—creating systems that deliver both precision and scale. Highlights & Achievements: Executed nearly half a million dollars in hurricane clean-up projects across Florida as a state-approved government contractor. Directed CMS migrations and UX-driven communication systems to improve clarity, efficiency, and adoption across teams. Scaled infrastructure with seven-figure investments in heavy-equipment fleets, aligning operational growth with digital systems efficiency.
I co-founded and lead Happy Coast Inc., a diversified holding company spanning construction, logistics, land development, and lifestyle ventures. My leadership integrates strategic communications, UX-driven design, and SaaS innovation to scale operations while keeping people and processes connected. Highlights & Achievements: Executed a $3M acquisition within the first year, expanding the company’s market footprint and diversifying revenue streams. Structured operations and communications frameworks to secure multi six-figure contracts and seven-figure capital investments while rebuilding vendor trust and credit visibility. Applied human-centered design principles to streamline workflows, improve adoption across business units, and align communications with strategic goals. Strengthened community engagement by volunteering at nonprofit fundraisers, catering meals for up to 500 attendees. Currently working on the design and deployment of Ironroot, an AI-powered SaaS platform integrating finance, operations, health, and media dashboards for real-time decision-making.
Spearheaded multiple digital redesigns (2014, 2017, 2020), including a full CMS migration of 300+ pages, creating content inventory, templates, and governance to ensure scalability and compliance. Partnered with IT, HR, and clinical staff to validate accuracy, compliance, and consistency of migrated content. Architected cross-platform frameworks for portals and educational materials, improving navigation speed by 40% and increasing patient portal adoption. Skills: PatientPop, Google Business, Google Analytics, Wordpress, Adobe Illustrator Suite, Electronic Medical Record (EMR) Management, UroChart in particular, Website Design and Re-Design, Content Creation, Publishing, Marketing, Search Engine Optimization, Blogs, Social Media Creation, Social Media Management, Content Marketing, Code Capture in Mosaiq Electa Software Program, EMR, financial responsibility, 30+ CME Hours in Medical Coding, Executive Leadership
Partnered with IT and HR during CMS migration to centralize employee communications into a unified platform. Created training guides, FAQs, and templates to help staff adopt new systems with minimal disruption. Directed communication flow during rollout, supporting regional expansion and improving adoption rates. Skills: Code Capture in Mosaiq Electa Software Program, EMR, financial responsibility as billing administrator of $9.6 million per year, 20+ CME Hours in Medical Coding and Executive Leadership
Managed client communications and UX strategies, including enterprise digital content for Dream Finders Homes. Built modular content templates and governance frameworks to streamline adoption and maintain message consistency. Skills: Content Marketing, Search Engine Marketing, Training and Development, Online Content Strategy, Social Media Advertising, Web Building and Design, Copy Editing, Social Media Strategy, Brand Development