Rochester, New York, United States
I'm a results-driven marketing, events, and operations professional based in Rochester, NY, with a proven track record of building streamlined systems, creating engaging content, and developing meaningful community partnerships. With experience across nonprofit, retail, healthcare, and financial services, I thrive in fast-paced environments where creativity, operational efficiency, and relationship-building align to drive measurable growth. Currently, I serve as Marketing and Event Coordinator at both Pinnacle Hill Chiropractic and CFA Society Rochester. In these dual roles, I’ve successfully led large-scale event planning, corporate sponsorship engagement, targeted email marketing campaigns, branded content creation, and internal process optimization—streamlining workflows across departments to improve efficiency and impact. Whether I’m developing comprehensive digital marketing strategies, optimizing local SEO and Google Business Profiles, or building detailed onboarding systems, I bring strategic thinking, meticulous attention to detail, and results-oriented execution to every initiative. I’m especially passionate about connecting with community partners and organizations interested in corporate wellness, wellness education, and collaborative partnerships that create lasting value. Let’s connect to explore how we can work together.
Leverage skills in event planning, digital marketing, and administrative operations to drive organizational efficiency and professional development for local financial professionals. Key responsibilities include: - Develop targeted email marketing and social media campaigns to boost member engagement and event attendance - Coordinate monthly educational luncheons and annual events - Create compelling digital content across LinkedIn, Instagram, Facebook, and Google Business Profile - Design digital and print marketing materials - Support university engagement and professional networking initiatives
Responsible for overseeing digital marketing, community outreach, event execution, and business operations to enhance clinic brand awareness and efficiency. Key Responsibilities Marketing & Community Outreach - Develop and execute marketing strategies across LinkedIn, Instagra, Facebook, and Google Business Profile - Create email campaigns and monthly newsletter - Optimize SEO across all platforms - Design digital and print marketing materials - Coordinate and attend networking and outreach events Human Resources - Draft and administer performance reviews, improvement plans, and disciplinary documentation - Participate in job interviews and hiring processes - Maintain and update employee handbook Business Operations - Develop and streamline operational procedures
Supported store operations through strategic product management, visual merchandising, and inventory control as a key member of the task team. Key Responsibilities Visual Merchandising - Executed plannograms to brand standards - Remerchandised product lines to optimize inventory levels and visual appeal - Filled floor displays with current product inventory Inventory Management - Executed comprehensive inventory processes - Unloaded new shipment pallets and restocked the shelves - Maintained organized sales floor and backstock per Ulta Standard Operating Procedures
Managed comprehensive marketing, communications, and event strategy for fitness center, driving member engagement and brand visibility through multi-channel communication and strategic event planning. Key Responsibilities Marketing & Communications - Developed and executed social media content strategy across all platforms - Designed marketing materials and maintained website content - Created and distributed monthly newsletters and other email campaigns - Communicated gym updates and events through multiple communication channels Event Management - Planned and executed gym events and community volunteering initiatives - Coordinated event logistics and promotional activities - Developed event strategies to enhance member engagement and community involvement Retail Operations - Coordinated product design, merchandising, reorders, and order distribution - Maintained inventory and product presentation