London Area, United Kingdom
I work at the intersection of marketing, data, and AI, focusing on what actually gets used and not just what "looks good". My role spans lifecycle marketing and CRM, with responsibility for how insight is captured, how journeys are shaped, and how activity holds together across channels. A growing part of my work focuses on applied AI. Designing and owning AI agents and digital twins that support content, insight, and day‑to‑day marketing workflows. I’m particularly interested in AI that earns trust by being useful, grounded, and genuinely adopted. I care about clarity, tidy data, and creative that respects the audience - where adoption matters more than vanity metrics.
Owning lifecycle marketing, CRM and applied AI to ensure marketing activity is structured, measurable and usable. • Own lifecycle marketing across email and CRM, shaping journeys, segmentation and re‑engagement • Turn marketing activity into clear, actionable insight through reporting and analysis • Apply AI directly within marketing workflows, owning AI agents and digital twins used day to day • Improve how marketing operates behind the scenes - data hygiene, process clarity and repeatable ways of working • Work closely with marketing leadership, sales and delivery to keep messaging, activity and insight aligned
Shaping Cloud are Microsoft Gold Partners and one of the UK's leading cloud experts at the forefront of the cloud revolution, delivering Intelligent Cloud solutions to organisations that enable enterprise mobility, drive application innovation, unlock insights from data and transform their data centres. We specialise in creating the platforms upon which public sector organisations can deliver their digital transformation strategy.
As a Content Manager, I hand-reviewed and curated content across the web on a myriad of interests for users to share across their social media platforms — ensuring content was of high quality and value; and fact checking where necessary to prevent the spread of misinformation. Alongside reviewing content I also created engaging and enticing social share texts for users to share across their social media platforms to help gain organic traffic. Frequently featured on the Quuu blog, copywriting, and providing insight and education into topics on digital marketing and content marketing, focusing on SEO, and everything in between. Developed knowledge and understanding of Content Management System(s) (CMS) specifically WordPress, in addition to Social Media Management platforms including Hootsuite, Hubspot, Buffer, Socialbee etc. Provided on-going customer support and services to the users of Quuu, Quuu Promote and Socialchief (all current and potential) via live chat and email.