St.-Raphaël, Provence-Alpes-Côte d'Azur, France
Passionate about brand strategy, communication, and storytelling, I bring a dynamic background spanning retail, digital, and agency environments. My journey began in production and event management, leading to a promotion as Marketing Manager for a prominent shopping center. From there, I transitioned to the agency world, co-founding a successful digital product design studio in 2016. As an entrepreneur, I honed my expertise in operations, project management and strategic consulting. Following that, I worked as the Brand Manager for a leading decor company where I led digital and color marketing strategies, driving brand growth and engagement. After my move to France, I have been working in a freelance capacity as a creative consultant and completing an intensive French Language course. With a unique blend of corporate and entrepreneurial experience, I am open to opportunities that bring together my operational and creative backgrounds.
Duram is a leading supplier of decorative and specialist paints in South Africa. My portfolio focused on Digital and Colour Marketing and my main responsibilities included: * Ensuring brand uniformity and consistency across all touchpoints. * Budget and cost management. * Public relations and managing brand partnerships. * Colour marketing material and trend analysis. * Digital: website relaunch, SEO, social media management, content creation for PR and blogs and management of digital media including paid display and search. * Management of photographic shoots and image library. * Management of suppliers – from sourcing new suppliers and briefing to production, delivery and quality control. * Packaging.
Ethereal Bound Journal is a social media content creation and visual storytelling business. I worked closely with the founder as a creative consultant, offering strategic, business and styling services. Some of the brands we worked with include: Brunello Cucinelli, Jan Hendrik van der Westhuizen (Jan the Journal),Aura interiors, Spier wine farm, Poetry and Multiply Furniture. I also assisted with workshops including food and floral styling.
LAIR is a digital product design studio specialising in UX and UI design. Some of our most notable achievements have been: * Building a design system for the global leader in translation and localization technology. *Designing an enterprise design system for one of the world's largest financial services tech companies. *Helping design a platform that transforms how private companies communicate with shareholders and raise capital. *Contributing to increasing revenue through design for one of the biggest e-commerce optical stores in the USA. *Joining a leading global provider of financial services technology as the in house design team. *Branding a blockchain startup before they raised $800,000 in a seed round. My duties included, but were not limited to: RESEARCH & STRATEGY Lead sessions for project kick-offs, including user research and strategy, and continue to manage the creative process from concept through to delivery. Partner and consult with the team on project coordination, establish and communicate detailed timing and deliverables, and set clear expectations with internal and external partners. CREATIVE Creative direction on concept and client work, as well as new product ideas. OPERATIONS Manage staff, stakeholder relationships, accounting and budgeting, as well as studio processes. POSITIONING & MARKETING Shape the value proposition and brand strategy to achieve the company mission. Define and communicate key brand messages across all consumer touch-points and identify, interpret, and capitalize on marketing and consumer trends. BUSINESS DEVELOPMENT Supporting the studio in the achievement of annual revenue and client diversification objectives, and identify prospects that will benefit from LAIR’s capabilities, culture and talent.
34˚ is an advertising agency that believes in creating bold, curious, effective work. My 3 month contract position as Account Manager entailed liaising between clients and cross-functional teams to ensure the timely and successful delivery of creative solutions.