Lauren Kennedy

Senior Global Events Manager at Zscaler

Greater Boston

About

Experience

  • Zscaler (4 yrs 10 mos)
    • Senior Global Events Manager
      Aug 2025 - Present · 1 yr

    • Global Events Manager
      Feb 2024 - Sep 2025 · 1 yr 8 mos

      - Coordinate and oversee all event operations and promotional activities for strategic industry conferences, working with internal partners to define realistic KPIs for each event. - Design the end-to-end event strategy, ensuring a cohesive pre-event, at-event, and post-event experience to drive engagement and increase response rates. - Collaborate with Customer, Field, and Partner Marketing teams to maximize the value of each event across business segments. - Proactively engage with field marketing and sales teams to coordinate, communicate, and optimize the impact of events. - Act as liaison with with workstream owners to develop messaging and promotion for each event - Review historic event data and provide suggestions to enhance success. - Evaluate new industry events that can help drive the pipeline for target segments. - Manage budgets, invoices, sourcing and contracts for each event

    • Growth Marketing Manager
      Apr 2023 - Feb 2024 · 11 mos

  • Event Marketing Specialist at Guardsquare
    Feb 2020 - Oct 2021 · 1 yr 9 mos

    Responsibilities: - Plan and execute all aspects of event including industry trade shows, meetups, webinars, partner and hosted events, and customer roundtables - Establish an event marketing strategy ensuring participation evaluation, strong pre/post activities, success metrics are set and tracked, and post event analysis for optimization - Work with event vendors and internal team to create a unique and compelling brand experience - Partner with marketing team, such as Graphic Designer and Social Media Manager, to maximize investment - Own and manage relationship with global sales teams to schedule meetings at events, inform about webinars and other demand generation activities to ensure prospect and customer follow-up to drive pipeline - Partner with Operations to streamline event execution from registration to sales hand off, including setting up event programs in Hubspot and Salesforce and managing event lead lists - Establish and manage a regular cadence of event-specific meetings with stakeholders to drive alignment and engagement - Manage event team resources including inventory, booth vendor management - Manage annual event and demand generation budget

  • Product Marketing Coordinator - Dell Technologies at Connection
    Sep 2018 - Feb 2020 · 1 yr 6 mos

    - Assist Project Managers with day-to-day marketing activities - Own and manage relationship with Dell EMC sales reps and management - Design and execute partnership events and meetups - Support in-house marketing and design team by coordinating and collecting content - Set up tracking systems for sales activities - Produce clear and concise written correspondences - Manage partner through vendor portal - Event coordination and logistic planning

  • Clinical Recruiting Intern at Aerotek
    Jan 2018 - May 2018 · 5 mos

    - Work in the clinical division of the Woburn office to help place clinical professionals into jobs in the Greater Boston Area - Identify skill sets of top qualified candidates for various positions - Build and maintain relationships with industry contacts to gain knowledge and generate referrals

  • Student Co-Director at Professional Development Initiative
    May 2017 - May 2018 · 1 yr 1 mo

    The Professional Development Initiative (PDI) at Saint Anselm College is focused around the following activities: - providing financial support for student work experiences, - providing student leadership experiences, - sponsoring an annual forum - facilitating an active network of alumni and established business professionals Job Responsibilities: - Survey current students and alumni - Contact potential employers - Maintain business relationships both on and off campus - Support all tasks to achieve PDI goals - Plan various networking events on and off campus