Greater Boston
I've always been drawn to design — making something complex feel simple, intuitive, and inevitable. As a product marketer at Salesforce, I channel that same instinct into building stories and campaigns that help people see themselves in the solution. I’m motivated by turning ambiguity into clarity—and seeing that clarity drive action.
Drive growth for the Sales Performance Management portfolio within the Sales Cloud suite by translating complex features into compelling narratives and executing go-to-market strategies that accelerate pipeline. Empower sales teams through high-impact enablement tools and lead cross-functional initiatives to position our products as essential solutions for sales leadership.
* End-to-End GTM & Product Strategy: Lead the complete product lifecycle (messaging to execution) for high-visibility launches and technical sales plays, ensuring alignment across Product, Marketing, and Sales stakeholders for the Heroku portfolio. * Data-Driven Revenue Acceleration: Own and design the analytics framework for sales programs, leveraging Salesforce dashboards to track $130M+ pipeline and $40M+ ACV, translating data into actionable sales strategies and leader buy-in. * Scale Enablement & Content Creation: Drive sales force effectiveness by hosting 8+ quarterly enablement sessions that distill complex product capabilities into compelling stories, while crafting high-impact content for both field training and marquee events (Dreamforce, World Tours).
* Global Revenue Generation: Designed and executed global growth campaigns that generated $76M in revenue by leveraging technical product knowledge and data analysis to identify upsell/cross-sell opportunities for 120+ AEs. * Data-Driven Optimization: Analyzed campaign results against goals to continuously experiment with new programs, optimizing performance and successfully scaling strategies globally. * Strategic Messaging & Enablement: Shaped solutions messaging based on deep customer needs and the sales process, creating persuasive sales enablement content (presentations, 1-pagers) to support field dialogue and value articulation.
* Strategic Planning & Brand Growth: Built and executed the annual marketing roadmap, directly linking brand enhancement initiatives to measurable business impact and company goals. * Integrated Campaign Management: Led integrated sales enablement campaigns (across email, web, social, and SMS) that significantly drove audience engagement and improved customer retention rates. * Content & Narrative Ownership: Wrote compelling, high-stakes external content, including customer testimonial articles, news posts, press releases, and award applications, successfully bringing the financial product to life and establishing thought leadership.
* Strategized with 43 channel partners on how to increase revenue growth, reported $1.9M in monthly revenue, and averaged 111% to goal.
* Launched digital recruitment strategy and led cross-functional team that hosted 90+ annual webinars and reached 6,400+ students * Recruited and enrolled 2,700+ students by tailoring content to the audience & telling stories in a compelling, easily understandable way
* Presented 60-minute information sessions for up to 400 visitors & managed projects for 6 recruitment events with 16,000+ total visitors
* Organized and led English classes for 60+ women and provided daily support in the daycare for 70+ children at a home for teen mothers